Courtesy of Fashion Forward Dubai.
Fashion Forward Dubai (FFWD), the emirate’s leading fashion event is all set to make a return this year from October 30 – November 2, 2019, at the Dubai Design District.
Known for providing a platform for both up and coming and established regional talent, FFWD will now make its presence digital by evolving its latest edition into a “shop now platform”. In keeping with the demands of the region’s growing fashion industry, the clothes and accessories seen on the runway will be made available to purchase instantly for people all over the world.
“The opportunity to ‘buy it now’ is a key element of FFWD 2019, as we evolve one of the region’s most compelling fashion platforms,” said Bong Guerrero, CEO and Co-Founder of Fashion Forward Dubai.
Courtesy of Fashion Forward Dubai.
The visitors at the show will have access to a physical retail pop-up which has been amplified to offer a selection of the region’s finest apparel and accessory designers.
Another exciting development in FFWD’s October edition is that it is considering applications from celebrated international designers who have shown interest in the region and aiming to showcase global brands who have special collections exclusive to the Middle East. Since the full list of designers at this year’s FFWD has not been confirmed yet, we can only speculate which international designers will be flying in their work to be showcased in Dubai this October.
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