Part-Palestinian singer Elyanna and LA-born Palestinian model Fai Khadra are the stars of Eye’M Eyewear’s electrifying new campaign. Set in Los Angeles and directed by Lebanese creative Eli Rezkallah, the vibrant video aims to highlight the importance of identity and individuality that is central to the eyewear brand.
The two artists are presented throughout the video in multiple statement pieces, from sharp black sunglasses to the popular transparent and thick-framed style. Some of the bolder pieces spotted in the video include a pair of blue monochromatic sunglasses sported by Khadra, while Elyanna poses in a pair of cat-eye of sunglasses with pink temples. With every piece, a new encounter is made and a different story is told.
“I had a great time shooting the Eye’M campaign,” shared Elyanna. “The whole collection is something I can relate to, it looks like me. From the location, the cast, the director, and the pieces themselves. Topping it all off with the music is just perfect. Happy to be part of this!”
Paying attention to detail via colorful silhouettes and the construction of the eyewear, Eye’M launched in 2020 with a range of practical, easy-to-wear, and stylish designs. The brand’s vision focuses on self-expression through dynamic pieces of eyewear that cater to individual styles and characters.
Take a look at more stills from the campaign below.
The latest collection can be found in Magrabi throughout stores in UAE, Egypt, KSA, Qatar, and Kuwait, and on Magrabi.com