“Yes, that is what I was waiting for. A perfume like nothing else.” (The Secret of Chanel No. 5)
In the world of perfume, no name is as iconic as “No. 5,” Chanel’s founding fragrance. Now, Olivier Polge, has created a new No. 5 for the House of Chanel. Its mood inspires paradoxes. Here, Vogue Arabia partners with Chanel to convey a series of contradictory conclusions through a collection of stunning cinemagraphs.
Minimalism vs. Maximalism
The modern woman embraces her multi-faceted aesthetic. She seamlessly floats between both schools of minimalism and maximalism. Her one guiding thread: taste.
Nostalgia vs. Futurism
Her vibrant reflections fluctuate somewhere between past and future. This is the inimitable melody that empowers her.
Secret vs. Exposed
Here, intimate dreams are revealed. Why have a secret if you can’t expose it?
Credits in Order of Appearance
Minimalism vs. Maximalism
Complexion: Le Blanc de Chanel, Les Beiges Healthy Glow Foundation N°121 Caramel, Correcteur Perfection N°42 Beige Golden, Joues Contraste N°190 Angélique
Eyes: Les 4 Ombres N°268 Candeur et Expérience
Lips: Rouge Allure Gloss N°137 Super Nude
Nostalgia
Complexion: Le Blanc de Chanel, Les Beiges Healthy Glow Foundation N°121 Caramel, Correcteur Perfection N°42 Beige Golden, Joues Contraste N°190 Angélique
Eyes: Calligraphie de Chanel N°65 Hyperblack, Les 4 Ombres N°268 Candeur et Expérience, Dimension de Chanel N°40 Subversif, La Palette Sourcils de Chanel N°50 Brun
Lips: Rouge Allure Gloss N°137 Super Nude
Look: Black silk tulle dress with leaf motif
Futurism
Complexion: Le Blanc de Chanel, Les Beiges Healthy Glow Foundation N°121 Caramel, Correcteur Perfection N°42 Beige Golden, Joues Contraste N°190 Angélique
Eyes: Calligraphie de Chanel N°65 Hyperblack, Les 4 Ombres N°268 Candeur et Expérience, Dimension de Chanel N°40 Subversif, La Palette Sourcils de Chanel N°50 Brun
Lips: Rouge Allure Gloss N°137 Super Nude
Look: Silk White lace dress
Secret
Complexion: Le Blanc de Chanel, Les Beiges Healthy Glow Foundation N°121 Caramel, Correcteur Perfection N°42 Beige Golden, Joues Contraste N°190 Angélique
Eyes: Calligraphie de Chanel N°65 Hyperblack, Les 4 Ombres N°268 Candeur et Expérience, Ombre Essentielle N°104 Palpitation, Dimension de Chanel N°40 Subversif, La Palette Sourcils de Chanel N°50 Brun
Lips: Rouge Allure N°174 Rouge Angélique
Look: Gold iridescent terrycloth dress; White tulle Coat; Golden, ply white and blue metal bracelet
Exposed
Complexion: Le Blanc de Chanel, Les Beiges Healthy Glow Foundation N°121 Caramel, Correcteur Perfection N°42 Beige Golden, Joues Contraste N°190 Angélique
Eyes: Calligraphie de Chanel N°65 Hyperblack, Dimension de Chanel N°40 Subversif, La Palette Sourcils de Chanel N°50 Brun
Lips: Rouge Allure Gloss N°137 Super Nude
Look: Black Glitter fabric beret; Gold and Brown hexagonal sunglasses
Vogue Arabia / Chanel Team Credits
Photographer: Daniel Sannwald at Management Artists
Fashion Director: Daniela Agnelli
Features Director: Caterina Minthe
Hair: Chi Wong at Management Artists
Makeup: Mathias Van Hooff at Management Artists
Set Designer: Emma Roach at Streeters
DOP: Ben Moulden at Lux Artists
Model: Samile at The Squad MGMT
1st AC: Trevor Henen
Gaffer / Spark: Simon Ingrem
Video Lighting: Craig Davis at Prolight London
Fashion Assistant: Laetitia Mannessier
Hair Assistant: Tarik Bennafia
Makeup Assistant: Rebecca Davenport
Set Assistant: Sean Thomson