As inclusivity becomes more and more crucial, brands everywhere have been realizing the importance of catering to a wider range of consumers and incorporating modest designs. High-street favorite brand Mango has done just this. Known for its trend-driven pieces and wearable designs for both men and women, Mango has emphasized its diversity through many culture-focused collections, the latest being one for the Middle East.
In preparation for Ramadan, Mango has created a capsule collection of limited edition pieces, designed for women of all identities who choose to celebrate this time. Through the dreamy campaign shot in Lanzarote, Spain, the collection highlights the soulful and peaceful qualities of the collection and the Holy Month.
The collection’s inspiration begins with the calm of the morning and continues to the exciting evenings where family and friends gather to celebrate. The pieces are based on a combination of “moments” that are unique to the month, with a range of items for any time of the day.
Fabrics are kept light and colorful — a necessity for the warmer temperatures. Flowing garments in sandy linen and a floral coordinating top and skirt are the perfect daytime wear, while silky and lurex detailed dresses welcome the festivities after-dark. With wrap-dresses, long skirts, and light blouses being key items in the collection, it is clearly designed to fit all styles and preferences, with a modest direction.
Staying true to their brand, the pieces are designed thoughtfully. The collection is current, taking trends from the season, all the while remaining wearable and ideal for any time of the year, for many years to come.
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