This latest collection is a continuation of Wazen’s commitment to building a brand that reflects her quintessentially elegant style and personal philosophy on fashion. Showcasing an interplay between classic and contemporary elements, the new drop finds its primary inspiration in the concepts of identity, transformation, and self-expression. The aim of the collection? To inspire the wearer to experiment with new styles and embrace the diversity within themselves.
“This campaign is the dearest yet to my heart because it goes back to the reason behind me launching my own eye-wear line. It started with a girl who used eyewear to hide and a way to boost her self-confidence,” Karen Wazen shares. “It took her some time to realize that in fact she and her alter ego are one. Today, they’re part of her identity and self-expression. This campaign is to say: you and who exists within you, are just one, you just need to want to find it.”
Season 9 introduces four new distinctive offerings from the brand, each of these carrying a modern off-beat persona suited to the fashion-forward women of today – SIR is designed with a thick frame featuring a rectangular wrap shape and comes in five colors including pink, blue, black, silver, and mauve; available in three different colors, SWIM has a thick circular frame that wraps around the face with a gradient lens effect; the LASER has a bold cat-eye frame and curved arms in a glossy texture; and finally, the avant-garde SKI features an oversized tinted mask shield and silicone nose pads for an adjustable fit.
Each of these pieces carries the instantly recognizable, diamond-shaped Karen Wazen Eyewear logo etched onto the acetate arms of the glasses. With versatility in mind, Wazen has ensured that every design flatters all face shapes and can be paired with any outfit for a statement-making look.