Although Fendi‘s signature accessory first began making waves in the industry back in the 90s, the Baguette bag’s continued success today evokes a sense of coveted nostalgia in this generation’s topmost trendsetters. In honor of its legendary comeback and its testament to women supporting women, the Italian house released a video campaign last year with the slogan #BaguetteBestFriends. Each short film stars the world’s most celebrated style personalities touting the iconic bag across the world, from American actor Kiernan Shipka indulging in a Roman holiday to Japanese comedian Naomi Watanabe enjoying a front-row seat at the Fendi runway.
The newest clip in the nine-episode series, called “The Unexpected Baguette”, features Fendi friend of the house supermodel Winnie Harlow with her real-life best friend Jamaican influencer Shannon Hamilton as they explore the glamorous sights of Miami with a revolving door of Baguettes in tow. The two models don different styles of the reimagined it-bag complete with the famous FF motif in a palette of colors more vivid than the next and fabrics ranging from the classic nappa leather to the nontraditional straw, jacquard, and terry. Whether hand-carried in Miami’s Design District or worn cross-body on the beach, the rectangular accessory appears in four distinct sizes—pico, nano, medium, and large—for a lifesaving solution to whatever adventure the day brings the famous duo.
However, it’s the surprise gift awaiting Harlow in the trunk of a car that caps off the girls’ day in the most enviable way: her very own yellow FendiFrenesia Baguette. This latest limited-edition collection of Baguettes masterminded by perfumer Francis Kurkdjian introduces the world’s first fragranced handbags infused with a bespoke scent that will emanate notes of leather and musk for years to come. Watch the exclusive clip below for the region’s first look at Fendi’s playful twist on fashion and friendship.
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