As the fashion industry continues to shift its focus towards sustainability and ethical sourcing, brands around the globe are beginning to grasp the detrimental impact their production processes are having on the environment. There is, it seems, a collective acknowledgment that it is in fact time for a cultural reset.
Lebanese-Mexican label Darin Hachem can attest to this, with their ‘buy less, buy better’ approach and use of local materials and artisans from their base in Milan. Quality fabrics are cut into contemporary silhouettes with a timeless appeal – not too dissimilar to those every day separates made so successful by Phoebe Philo‘s Old Celine.
Regularly finding inspiration in art, there’s an intriguing intellectual narrative running through Hachem’s work, one which demands a certain appreciation of their utterly wearable color palette, drapes and cuts.
For Fall 20/21, the work of sculptor’s Martin Gerull and Barbara Hepworth litter the designers’ references and inform shapes that mimic the movements of nature. Shot in Gerull’s “laboratory,” the new campaign visuals are beautifully raw and authentic, showcasing pieces (such as collared dresses and asymmetrical blazers) that reflect the curved surfaces of the artist’s standing sculptures in an earth tone color palette.
As always, Hachem’s masculine-meets-feminine signature comes into play with leather suiting, oversized tailoring and hybrid trench-dresses in sand, mustard, burgundy and fern green; the ‘duality’ mood emphasized by Hachem’s use of lighter fabrics (cotton and silk) with more rigid offerings.
While the fashion industry continues to grapple with a new-look future, it’s reassuring to witness a young brand such as Hachem only getting better with each new collection while remaining true to their roots – there’s certainly hope for us all yet.