Gucci has collaborated with the iconic three stripes to revive the glamour of retro. Alessandro Michele, the genius behind the picturesque collection, assembles the world of sport and opulence, while featuring the vintage kaleidoscopic aesthetic.
Celebrating its 100th anniversary, Gucci continues to evolve by enriching luxury and fashion, while memorializing the creativity, innovation, and Italian craftsmanship at the core of its values. Adidas Originals has led the way for pioneering sportswear brands, with its iconic Trefoil logo, first used in 1972. The stripes used within the new collaborative collection serve as silhouettes for the athletic staples and leisurewear, while the vibrant prints embody the synergy between the Adidas Trefoil and GG monogram.
The collection features trendy tracksuits, polos, sweater vests, skirts, and a striking knit dress. Each piece in the game of contrasts between the white three stripes of Adidas and the red and green web of Gucci. The house’s heritage in bags enters hybrid territory through the collection, which includes bags embellished with the Adidas Trefoil and “Gucci” spelled backward.
The collection of shoes for men and women features the well-known and adored Adidas Gazelle sneakers, Horsebit loafers, clogs, and terry-fabric slides. The collection presents a variety of contemporary headbands and hats which instill sentiment for nostalgic sport inspirations and highlight the classic logos. Other highlights of the collection include two unique products including glitzed golf bags and polychromatic umbrellas.
Dropping on June 7, the first Adidas x Gucci lookbook will anticipate the collection across select Gucci shops, dedicated pop-ups and online at Gucci.com. Together, the collaboration reflects a shared commitment to innovation, progress, sustainability goals, and collective action.
Set design: Stefan Duering