With a new push toward buying less and buying better, fashion is making further gains toward a more sustainable and ethical future. Yet with a multitude of brands on the fast-growing market, how do we navigate the brands with a focus on quality and ethically engaged products?
Keep reading and swipe through our gallery above for further insight into the brands to invest in now.
NOMASEI
The brainchild of French shoemakers Paul Tenaillon and Marine Braquet, the talented pair have worked at some of the most prestigious fashion houses worldwide such as Dior, Chloe, Louis Vuitton and Givenchy. Having met in 2017 in a luxury shoe factory in Venice, they decided to join forces and launch Nomasei, an affordable sustainably-minded footwear brand, committed to genuine craftsmanship and ethically engaged products using eco -materials, and implementing a business model that supports local craftsman.
BOYISH
Boyish Jeans is a collection of sustainable women’s denim founded in 2018 by Jordan Nodarse, and designed in Los Angeles, California. Each collection is inspired by a chosen vintage silhouette and remastered. The brand utilizes men’s fabrics tailored specifically to the woman’s body, using ethical and sustainable practices in manufacturing.
FREE PEOPLE
Free People’s selection of clothing for the young woman features products that are consciously making efforts in lowering carbon footprint and energy saving fabrics.
Hailey Bieber wears the Reformation Gavin Dress. Photo: Instagram/@haileybieber
REFORMATION
According to the brand, up to 2/3 of the sustainability impact of fashion happens at the raw materials stage – before the clothes have actually been made. It is their mission to make standards as holistic as possible, taking into consideration water input, energy input, land use, eco-toxicity, greenhouse gas emissions, human toxicity, availability and cost.
Also Read: 20 Warm-Weather Essentials to Buy Now
GIRLFRIEND COLLECTIVE
Making their leggings from materials that would otherwise clog landfills and threaten wildlife such as disused water bottles, they are certified safe by Oeko-Tex and guaranteed to be recycled.
ELLISS
Since its very inception, the founder Elliss Solomon has made it her mission to design clothes that maximize sustainability. Only working with recycled fabrics and materials that reduce garment and water usage, and with local manufacturers, they produce in limited quantities to reduce waste and ensure something unique.
MARINE SERRE
Having won the LVMH Prize in 2017, Marine has worked for the likes of Balenciaga and Margiela, Alexander McQueen and Dior before launching her own label. Using end of cycle products, her design aesthetic is a hybrid of French couture, with an eco-futurist vision.
RICHARD MALONE
A graduate of Central Saint Martins in 2014, the Irish designer’s collectible garments have been shown in the Museum of Modern Art New York’s first fashion exhibition, entitled ‘Is Fashion Modern?’ Strongly opposed to mass production, he often releases collections in limited number, and works with repurposed and recycled fabrics and with suppliers that use regenerative initiatives.
