Renowned Egyptian jeweler Azza Fahmy is set to collaborate with Sharjah’s Irthi Contemporary Crafts Council to train the next generation of Emirati designers. The nine-month initiative is the fourth edition of Irthi’s Azyame Fashion Entrepreneurs Programme and will focus on everything from regional traditions in jewelry design to brand development.
The one-of-a-kind program not only offers participants a chance to develop their skills through workshops in both Egypt and the UAE but also provides one on one mentorship sessions. With exercises and techniques customized to each one of them, these young designers will learn how to manage their entire design and production process, from brand identity to market presentation to sales.
The extremely comprehensive curriculum also covers important topics such as establishing creative partnerships or sustainability and ethics within the fashion industry. More importantly, participants will have the opportunity to network with industry insiders across branding, public relations, sales, and marketing. At the end of these nine months, they can expect to have a deeper understanding of everything from the complexities of running a fashion business to the unique selling point of their own brand.
Azza Fahmy is known for its intricate craftsmanship that draws upon 7,000 years of history and injects it with modern cultural sensibilities. Since its launch in 1969, the jewelry house has achieved iconic status and is loved by celebrities, political figures, and royalty alike. More importantly, their pieces are on display in some of the most famous museums in the world such as the Louvre and the British Museum.
Building upon a commitment to luxury craftsmanship and quality handmade pieces, Azza Fahmy started the Design Studio by Azza Fahmy (DSAF) in 2013. Launched in collaboration with the Florence-based Alchimia, Contemporary Design School DSAF is the first design school of its kind in the Middle East.