Four Middle Eastern designers have been selected to participate in the first-ever DXB>LDN Pop-up Showroom during London Fashion Week, which runs from September 14 to 18. The four-day event was launched by Share This Space, the regional online booking platform that offers brands and designers short-term access to retail spaces. With over 2,500 brands and designers currently registered on the platform, Share This Space has curated four designers from the Middle East in an effort to celebrate and shine a light on female creatives from the region. “The DXB>LDN Showroom is a project very close to my heart to support not only designers from the Middle East, but also the women who are powerful and inspirational and far from what is perceived in the rest of the world” said Shahzad Bhatti, founder of Share This Space, in a statement. “The fashion industry in the region has evolved rapidly in the past decade, and the talent emerging from the Middle East needs to be showcased on an international platform,” she added.
The DXB>LDN Pop-up Showroom is part of an ongoing effort to position the region as a leading destination for design. The announcement comes just weeks after it was revealed that Dubai-based womenswear label Three Fifty Nine will be heading to the British capital for the first time with Fashion Scout, an independent platform for creative and international designers held during London Fashion Week.
The bi-annual event will unfold in the same venue as the official British Fashion Council Show, the Designer Showrooms located at 180 The Strand. It will be open daily to the public between September 1 and 18. Read on to discover the designers being celebrated at the DXB>LDN Pop-up Showroom.
Also, Freedom
A unisex, embroidered T-shirt label founded by Beirut-born designer Dahlia Hage. Launched in 2017, the label was conceived in Dubai and is now based in Los Angeles.
LOU
This Dubai-based contemporary womenswear label was founded by Egyptian designer Hebatullah Essawy, who quit her corporate job to pursue a career in fashion.
La Bulle
The brainchild of Esther Bou Antoun, La Bulle is a handmade resort-wear label comprising breezy summer dresses and separates that’s based in Paris.
Sheen
A fine jewelry label founded by Nosheen Bakhsh, a Saudi designer of Kashmiri origin, currently based in Dubai. A percentage of all proceeds are donated to to Revive Kashmir, a charitable organization that serves to better lives in the North Indian state.
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