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Dolce & Gabbana to Enter the World of NFTs with a Venice-Inspired Collection

House ambassador Marpessa Hennink in Dolce & Gabbana Alta Moda. Photographed by Giuseppe Riserbato

Italian fashion house Dolce & Gabbana is officially entering the world of non-fungible tokens (NFTs). For their debut NFT collection titled ‘Collezione Genesi’ (Genesis Collection), the brand has collaborated with UNXD, a curated marketplace for digital luxury and culture.

The exclusive pieces will feature in Dolce & Gabbana’s next Alta Moda, Alta Sartoria, and Alta Gioielleria events, set to take place in Venice between August 28 and 30. The collection draws inspiration from the rich artistic history and traditions of the iconic city of Venice.

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While it was among the first fashion houses to eagerly return to physical runway shows, last presenting its men’s spring/summer 2022 collection in Milan in June, the brand is now in tune with the latest digital trend of NFTs. For the uninitiated, an NFT is a one-of-a-kind digital asset that has unique properties such that it cannot be interchanged with something else.

The first concept revealed as part of Collezione Genesi is named Dress from a Dream, and is based on a vivid dream from the creativity of the designers Domenico Dolce and Stefano Gabbana. Additional drops within Collezione Genesi will be unveiled in the coming weeks before the Alta Moda, Alta Sartoria, and Alta Gioielleria shows and will be auctioned exclusively on UNXD.

Marpessa Hennink in Dolce & Gabbana Alta Moda. Photographed by Giuseppe Riserbato

Other fashion brands are also joining the NFT race, with Gucci recently confirming to Vogue Business that it’s “only a matter of time” before a brand like itself will release an NFT. Meanwhile, many smaller brands and retailers have already jumped headfirst into the game — Clothia, an online retailer in the accessible luxury space, is currently auctioning NFT dresses.

Dolce & Gabbana’s Collezione Genesi collection will be available exclusively on UNXD on September 1, 2021. You can reserve your spot now at UNXD.

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