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Dolce & Gabbana’s “Biggest and Most Authentic” Alta Moda Show Paid Homage to Puglia

Photo: Courtesy Dolce & Gabbana

A man walking a goat, a woman and a chicken, baskets filled with freshly baked bread… If it wasn’t for the models wearing some of the most beautiful and detailed clothes in the world, you would probably not be able to tell that you were witnessing a fashion show. However, straight after Haute Couture week, the Alta Moda presentations are one of the most exciting fashion happenings of the season, only accessed by top Dolce & Gabbana clients and selected members of the press. This edition took guests to the city of Puglia, for the “biggest and most authentic show we did in our life”, explained the designers moments before the show. “We are a bit nervous because we don’t know how everything is going to be.”

As Stefano Gabbana likes to highlight, authenticity is the key word for this collection. “We took inspiration from the roots of the village, and we want to celebrate something real. We have regular people mixed with the models. They are not actors, they are real people with their own clothes,” the designer explains. The outreach to the people of Puglia happened exactly one year ago, and the population is engaged on the runway and on the backstage, even cooking delicious Italian food that fed the almost 500 guests over five days. “Everyone said yes, nobody rejected the idea.”

 

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Besides borrowing its population, Puglia also inspired the collection through its architecture and crafts. The most obvious reference: the XL dramatic conic hats that recreate famous rooftops of Alberobello. For the Alta Moda shows, more than just the final product, the way things are made in a true Italian way also plays a key role in the process. “This collection is less about sequins and glitter, but more about doing things by hand, with love,” explain the designers. “It’s exactly like when our mothers cooked for us at home. This is what we love and it reflects the true Italian way, where family is so important.” On the runway, this concept took shape in 87 looks in crochet, lace, and new embroidery techniques developed by the brand. New weaving techniques that celebrate the Puglia art of basket making were also applied in intricate corsets and short dresses. Other standouts included masculine-inspired tailored suits, dramatic gowns in tulle with appliqué of flowers, and the very Dolce widow style bodycon dresses. “This collection is not about nostalgia, it’s about celebrating our origins, like a fashion identity card,” include the designers. This sounds like the perfect beginning of a massive celebration, as Dolce & Gabbana prepares to celebrate 40 years in September. We can’t wait.

Below, more looks from Dolce & Gabbana’s latest showcase

Photo: Courtesy Dolce & Gabbana

Photo: Courtesy Dolce & Gabbana

Photo: Courtesy Dolce & Gabbana

Photo: Courtesy Dolce & Gabbana

Photo: Courtesy Dolce & Gabbana

Photo: Courtesy Dolce & Gabbana

Photo: Courtesy Dolce & Gabbana

Photo: Courtesy Dolce & Gabbana

Photo: Courtesy Dolce & Gabbana

Photo: Courtesy Dolce & Gabbana

Photo: Courtesy Dolce & Gabbana

Photo: Courtesy Dolce & Gabbana

Photo: Courtesy Dolce & Gabbana

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