In an unexpected yet exciting partnership, Dior and Technogym have joined forces on a line of limited edition home fitness products. The first of its kind collection includes a treadmill, a wellness ball, and a multifunction bench, all emblazoned with the unmistakable Christian Dior logo.
The partnership follows the unveiling of the Dior Vibe line, Maria Grazia Chiuri’s take on sportswear unveiled at the 2022 Cruise show, along with the special Dior Vibe sneaker. The Cruise show featured unique perspectives on athletic clothing items by infusing them with craftsmanship typical to the couture world.
The treadmill named the Technogym My Run for Dior can connect to the user’s tablet and offers various on-demand running and walking workouts. Users can opt for any on-demand workout of their choice by placing the tablet on the MyRun console. The second product, known as the Technogym Ball for Dior is not only a seat but also promotes wellness by providing a complete exercise program for flexibility, toning and balance. Meanwhile, the Technogym Bench for Dior, complete with a unique design as well as an addition of dumbbells, elastics, and knuckles, offers over 200 exercises with help of the Technogym App.
Nerio Alessandri, founder of Technogym and Wellness Designer said, “This shared goal of excellence gives life to a limited series of innovative Technogym products interpreted with the Maison Dior’s unique allure. Created to inspire the concept of wellness with new generations, it also offers people the opportunity to live a unique and irresistible experience.”
The equipment has been produced in Italy at the Technogym Village and the collection will be exclusively available in Dior boutiques worldwide from January 2022.