On Dubai Fashion Week FW23’s penultimate day, Dima Ayad speaks to Vogue Arabia about her latest collection.
With a brand that is all about timeless beauty and helping every woman discover her innate allure regardless of shape or size, the Lebanese designer’s show mirrored these exact values as the Dubai Fashion Week runway became a kaleidoscope of colors.
Ayad launched her eponymous label in 2010 as the result of a market that refused to cater to anyone that looked like her. Frustrated at the lack of plus-size clothing that really embraced women of all sizes, Ayad left her career in hospitality to build a brand that champions inclusivity. Today, she is celebrated as one of the leading designers in the region and has become a favorite for women all across the board.
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Read on to know all about Dima Ayad’s Dubai Fashion Week FW23 show.
Tell us more about your collection being showcased at Dubai Fashion Week.
I called it ‘Freedom in Color’ seeing as fashion is a form of expression and I got a bit tired of dark runways for winter. We have mild winters and I thought to brighten everything up this season.
What kind of woman are your designs made for?
Every woman really. She’s on the go. Wants to stand out. Has that je ne sais quoi confidence and most definitely lights up a room.