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Dubai Fashion Week FW23: Dima Ayad on Brightening Up the Runway with Her Vibrant New Collection

On Dubai Fashion Week FW23’s penultimate day, Dima Ayad speaks to Vogue Arabia about her latest collection.

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Dima Ayad and Laura Leonide wearing Dima Ayad. Photo: Rudolf Azzi

With a brand that is all about timeless beauty and helping every woman discover her innate allure regardless of shape or size, the Lebanese designer’s show mirrored these exact values as the Dubai Fashion Week runway became a kaleidoscope of colors.

Ayad launched her eponymous label in 2010 as the result of a market that refused to cater to anyone that looked like her. Frustrated at the lack of plus-size clothing that really embraced women of all sizes,  Ayad left her career in hospitality to build a brand that champions inclusivity. Today, she is celebrated as one of the leading designers in the region and has become a favorite for women all across the board.


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Read on to know all about Dima Ayad’s Dubai Fashion Week FW23 show.

Tell us more about your collection being showcased at Dubai Fashion Week.
I called it ‘Freedom in Color’ seeing as fashion is a form of expression and I got a bit tired of dark runways for winter. We have mild winters and I thought to brighten everything up this season.

What kind of woman are your designs made for?
Every woman really. She’s on the go. Wants to stand out. Has that je ne sais quoi confidence and most definitely lights up a room.

How does it feel to be a part of the inaugural Dubai Fashion Week?
I’m truly honored to be a part of this and very excited to see what’s coming. The region is having its moment and we are here for it!
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Ashley Graham for Dima Ayad. Photo: Courtesy of Dima Ayad

Name one regional and international celebrity you would love to see in your designs.
For regional celebrities, I would say, Queen Rania and Amal Clooney. Internationally, one dream came true with Ashley Graham. Julia Roberts is very high on my list and always will be!
What’s next for your brand?
We’re in the growth phase and so much is happening at the moment. We’d love to be in many concessions around the world, the key online retailers too. We’re now back into showing every season and excited about a few international collaborations in the pipeline.

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