Launched by Zyne co-founders Zineb Britel and Laura Pujol in July of 2020, the Moroccan Young Artists initiative is back for a second edition that is bigger than ever. The pop-up, originally three days only, is on now and runs for three weeks with a new curation of designers rotating every week. Located in Casablanca, at the Zyne showroom, the MYA platform “reunites artists under the same roof to create a movement through a group effort,” state the Zyne co-founders. “The idea came during the national lockdown where we realized that supporting one another was the most important element to help us grow and prosper during these hard times. It was a way of bringing about hope and inspiration between us creators to keep us going.” What has now become a hub for Moroccan designers to meet, learn, and showcase their savoir fair puts on view the various diverse industries of the country.
“We witnessed a change in Moroccan mentality from the start of the confinement,” confides the co-founders. “People are more keen to support made in Morocco. They want to get to know the brand and its story before buying a product. They are more curious and supportive. The platform also features talks and workshops–a safe space for all to share and learn from each other’s “struggles and successes.”
Even if you can’t travel to Morocco, explore the gallery below, to discover and shop made in Morocco design.
Week One
EL HORA
EL HORA
EL HORA
ITRI DESIGN
ITRI DESIGN
ITRI DESIGN
LATE FOR WORK
LATE FOR WORK
Late For Work designer Youssef Drissi
LE CAMPS DES PURES
LE CAMPS DES PURES
MAISON MIM
LYN HARMONY
LYN HARMONY
LYN HARMONY
ZELART
ZELART
ZELART
Week Two
FANNY LOPEZ
FANNY LOPEZ
FANNY LOPEZ
KENZA KLAY
KENZA KLAY
KENZA KLAY
MORO MARRAKECH
MORO MARRAKECH
MORO MARRAKECH
OMAR OUBAICH
OMAR OUBAICH
OMAR OUBAICH
Week Three
Yelli Jewels, courtesy Moroccan Young Artists
YELLI JEWELS
YELLI JEWELS
LEBAIN
LEBAIN
LEBAIN
LEBAIN
BENIMANE CERAMICS
BENIMANE CERAMICS
BENIMANE CERAMICS
BENIMANE CERAMICS
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