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This Luxury E-Tailer is Shining a Spotlight on Middle Eastern Designers


Image courtesy of Anatomi

We’re lucky to live in a region that boasts some of the world’s most innovative, experimental, and barrier-breaking designers. (Yes, we may be biased, but the fact still rings true). And we’re not the only ones that think so. Luxury e-commerce site Moda Operandi has just launched a curated trunkshow celebrating the Middle Eastern labels to know, shining a light on Arab designers for shoppers around the world.

The website, co-founded by businesswoman and Vogue contributing editor Lauren Santo Domingo, is renowned for its fresh-off-the-runway collections, allowing customers to pre-order looks directly from designers. For its special-edition regional trunkshow, Moda Operandi has brought together a number of established and emerging labels, including Bambah, Anatomi, Dima Ayad, Bazza Alzouman, and Razan Alazzouni. The one-month showcase is also introducing some new-to-the-site brands, including Chador, Amal Al Mulla, Abadia, Amira Haroon, and Shatha Essa Noir.

Image courtesy of Chador

Image courtesy of Chador

“Because great fashion is found beyond the four fashion capitals, we’re spotlighting the best names coming out of Dubai, Kuwait, Saudi Arabia and more,” the trunkshow announces. Among the offerings include highlights from Abadia’s Spring 2019 collection, which was inspired by the natural beauty of the Kingdom’s Al-Hasa, the largest date oasis in the world. “It’s a source of life and color, yet it’s surrounded by a relentless desertous landscape,” the Saudi brand’s co-founder, Shahd AlShehail, told of her hometown. “The contrast between the two acted as inspiration for the collection and all the artisanal details.”

For SS19, Bahraini designer Amal Al Mulla delved into themes of exploration and solace in architectural pieces, while Doaa Alghouti’s Anatomi plays with contemporary, minimal silhouettes in classic hues. Saudi’s Chador fuses powerful, statement lines with delicate fabrics, while Razan Alazzouni’s inspiration of an enchanted garden results in bucolic embellishments cast against modern gowns.

To discover the pieces included in Moda Operandi’s Middle Eastern trunkshow, click here

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