On Wednesday night, Jeremy Scott conjured up a miniature Time’s Square to unveil the new Moschino Spring 2019 collection in collaboration with H&M at Pier 36 in New York City. The tongue-in-cheek designer sent out a superstar cast of models – including Gigi and Bella Hadid, Imaan Hammam, Winnie Harlow, and Naomi Campbell – sporting leather biker jackets, denim mini dresses, poufy outerwear, and hoop earrings in the form of a CD-ROM plucked from the hotly-anticipated designer collaboration. Nicknamed “The People’s Designer”, Scott’s front row was jam-packed with some of his staunchest supporters, including Paris Jackson, Bebe Rexha, Coco Rocha, and Frances Bean Cobain, who were all decked out in pieces from the new line.
News of the collaboration was confirmed back in April during Scott’s 11th annual star-studded Coachella party. The announcement came via an Instagram live call from Gigi Hadid to the designer. Both were wearing looks plucked from the Moschino TV H&M collaboration, giving fans a preview of what to expect from the collection.
Then, earlier this month, H&M revealed the first images from the campaign, shot by Steven Meisel, styled by Carlyne Cerf de Dudzeele, with hair by Guido Palau, and makeup by Pat McGrath. The campaign starred models Gigi Hadid, Imaan Hammam, Vittoria Ceretti, Rianne Von Rompaey, Stella Maxwell, and Soo Joo Park (all of whom walked in the show) wearing lots of gold, leather, and baroque prints.
The look book came shortly after, revealing a line-up of womenswear and menswear, in addition to women’s, men’s, and pet accessories. There was a Disney capsule in celebration of Mickey Mouse’s 90th birthday, gold chain links embroidered on sweatshirts, denim co-ords, sweatsuits featuring the Moschino and H&M logos, and puffer jackets in a spectrum of hues that will no doubt find itself hanging in the wardrobes of A-list Moschino fans like Katy Perry and Rihanna.
The Swedish retail giant’s designer collaboration series is now in its 14th year. Each year, fashion fanatics anticipate news of the retailer’s newest designer collaboration, the first of which was with Karl Lagerfeld in 2004. Meanwhile, Jeremy Scott is no stranger to high-low brand collaborations— who can forget the winged Adidas shoe collab? The new H&M x Moschino collection is set to hit shelves globally on November 8, meaning it’s time to start compiling your wishlist.