A still from Gucci’s video game Tennis Clash
As designers all over the world look for innovative ways to interact with their audiences due to the absence of physical shows, luxury fashion houses like Burberry, Gucci, and Marc Jacobs are venturing into the world of gaming through unique collaborations. Take a look at some of the exciting games and how to play them below.
Burberry x B Surf
Burberry, recently released B Surf to promote their TB monogram summer collection. B Surf is a multiplayer game that lets players dress up their characters in the brand’s outfits before grabbing a surfboard and challenging friends to a race around a track. Gamers can find this game on Burberry’s website, and luxury shopping site Farfetch.
Gucci x Tennis Clash
In an innovative move that brings the virtual and real world together, Tennis Clash fans will now be able to buy outfits that mirror those on screen for themselves from the Gucci website. Said to be the closest mobile game to the real experience of playing tennis, players of Tennis Clash will discover exclusive Gucci outfits and be able to participate in a special Gucci tournament. Users will be able to play in a new in-game tournament branded as the ‘Gucci Open’. During these tournaments, players will also be able to use a new Gucci branded tennis string. From the game, players can then directly land on Gucci’s website where they will be able to discover and buy the looks.
Marc Jacobs x Animal Crossing
Animal Crossing: New Horizons is a life simulation video game developed for the Nintendo Switch. This virtual journey allows you to escape on a deserted island and create your own paradise/community with a huge array of customizations and tools. Now, also including collections from Marc Jacobs. The designer label has offered its own outfits for players as they set off on a virtual adventure. Marc Jacobs took to social media to announce that it had created six designs for the game in staple sugary colors from its spring/summer 2020, and pre-fall 2020 collections.
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