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Shopping Extravaganza Design One Is Back, And You Don’t Want To Miss It

Jelena Bin Drai

Jelena Bin Drai Fall 2017 RTW. Courtesy of Design One

As if you needed another excuse to go shopping, Design One is returning to Dubai for the second edition of its shopping extravaganza in the emirate.

Taking place at Jumeirah Emirates Towers, the annual two-day exhibition, organized by the Sahchari Foundation, will showcase more than 50 labels from the UAE and South Asia. Guests are invited to shop from an eclectic mix of traditional and contemporary need-it-now pieces.

Designers showcasing at Design One have been revealed and it’s an impressive line-up, including renowned designer to the stars Manish Malhotra, who boasts an A-list roster of clients from Aishwarya Rai Bachchan to Deepika Padukone, and Katrina Kaif.

UAE-based womenswear label Jelena Bin Drai will also be presenting her latest collections as will bridal designer Misha Lakhani, and Bollywood’s go-to couture designer Ayesha Depala.

Ayesha Depala, Design One

Ayesha Depala. Courtesy of Design One

“Design One 2016 was a wonderful two-day experience for us,” recalls Depala, who exhibited her Prêt-à-Porter and Couture designs during last year’s event. This year, Depala will be showcasing blouses, shirts, parkas, and bomber jackets from her capsule collection. “We hope this year’s exhibit will be as successful as the last,” she mused.

Madhu Ruia founding member of Design One said of the second edition: “We are delighted to return to Dubai this year after a warm and enthusiastic response last year.”

“True to its belief, Design One is committed to providing an unparalleled platform to young and established designers to help further their unique talents and showcase their exceptional creativity,” she added.

Manish Malhotra, Design One

Manish Malhotra catwalk. Courtesy of Design One

Asides from clothing, the exhibition also offers a line-up of jewelry, accessories, home decor and gift ideas all under one roof. So, you can actually check off your entire shopping list in one single swoop.

Design One will open its doors at the Jumeirah Emirates Towers, Dubai on September 30-October 1 from 12pm-8pm. Admission is free for all attendees.

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