The long wait is over. Vogue Arabia has revealed its debut cover today with cover star Gigi Hadid as you’ve never seen her before. “In one poised photograph, she communicates a thousand words to a region that’s been waiting far too long for its Vogue voice to speak,” says the Editor-in-Chief, Deena Aljuhani Abdulaziz.
Photographed by Inez and Vinoodh and styled by Brandon Maxwell, the evocative images emphasize the supermodel’s Arab roots. “The collage of countries across the Arab world are long-deserving of a place in fashion history,” declares Abdulaziz, “and there’s no better first ‘face’ to lead the charge for Vogue Arabia than Gigi, a model who defines tomorrow’s entrepreneurial and dynamic generation.”
The launch of Vogue Arabia—the twenty-second edition of the world’s leading fashion publication—is a pioneering one on many levels: it is the first Vogue to break onto the market in digital prior to print, it is the Middle East’s first premium fashion publication in two languages, and the first Vogue to represent an entire region. The March issue, entitled “Reorienting Perceptions”, features established and up-and-coming designers, high fashion styled with modest flair, and luxury lifestyle insights from across the Middle East with a unique Arabic twist on global high-fashion reportage.
Shashi Menon, CEO & Publisher of Vogue Arabia, adds: “With Vogue Arabia, we’re making a bold bet on the future of marquee, high-gloss content in the region—across both print and digital. The unparalleled heritage and global footprint of the Vogue brand, combined with our distinct strategy of publishing more than 90% original content with dual language editorial, really make Vogue Arabia stand out.”
Your Vogue has officially landed to lend authority to emerging talents in one of the most distinctive, fast-evolving parts of the world.
The debut issue of Vogue Arabia will be available on March 5, 2017 across the MENA region, as well as international locations such as London, Paris, and Milan. Welcome to the era of Vogue Arabia.