Condé Nast International has announced the launch of a new business media venture, entitled Vogue Business. Headquartered in London, the new title will be spearheaded by Lauren Indvik, a seasoned fashion and business journalist who previously served as Head of News and Features at Vogue International for the past two years, and is the former editor-in-chief of Fashionista.
While sharing the Vogue name, Vogue Business operates as a separate entity with an independent editorial team, and is developed with its own highly distinctive voice and tone to offer a global perspective on the fashion, beauty, and luxury industries. It will draw on insights from 29 markets spanning from the Middle East and China to the United States and Russia, and tap into Condé Nast International’s global network of prestigious brands (such as Vogue, GQ, Glamour and Wired) as well as fashion and luxury experts, industry leaders, and business partners.
“In a consolidating media landscape, the launch of a new global title is a rare thing,” said Wolfgang Blau, President of Condé Nast International. “No one else in the world employs more fashion journalists in more places than we do. Our global network of journalists, digital editors and researchers are immersed in the relevant trends on all inhabited continents, giving the team of Vogue Business access to an unparalleled depth of knowledge, from local design trends to changes in manufacturing, training, technology and distribution.”
Vogue Business represents a new way of launching products for Condé Nast. In today’s digital-first media landscape, new publications often tend to begin with a website. However, Condé Nast International decided to launch the centrally-developed global title as a twice-weekly newsletter first.
Vogue Business’s key areas of focus include everything from the analysis of consumer and cultural trends to how technological and scientific advancements will inform the ways products are produced, marketed, and sold.
“We take a new global, visual, and data-driven approach to journalism,” says Lauren Indvik, Chief Editor of Vogue Business. “Our journalism is designed for maximum impact and accessibility, making it easy to understand key ideas at a glance, and to enable fashion leaders to make the decisions that will grow and future-proof their businesses and careers,” she stated.
For more information check out: Voguebusiness.com