Nestled a third of the way down Greek Street in Soho, London, sits Condé Nast College of Fashion & Design. The monochromatic exterior is notably understated in contrast to its neighbors. There are buzzing restaurants and bookstores targeted at hipsters in search of achingly cool hardbacks. Blink but you won’t miss the college. The Vogue logo winks at you next to the double glass doors.
Founded in 2013, it’s the debut educational institute by Condé Nast. From one-week journalism courses to BA (Hons) and diplomas, students get an exclusive insider look at being hands-on in some of the world’s most sought-after careers. From Victoria Beckham to Tommy Hilfiger, Dame Natalie Massenet, and international Vogue editors, many industry experts have taken to the lecture theater to share their intimate professional sagas and offer quick-fire tips on how to make it in fashion.
This summer it was Vogue Arabia’s turn. Rather than a one-way relay of how the magazine launched as the first digital Vogue title, we wanted it to go beyond the usual format. Working closely with the head of styling, Sara Hassan, BA (Hons) students and Vogue.me styled a shoot championing Arab designers mixed with international go-to brands. The remit? To explore modest dressing for the London go-getter.
“This Condé Nast College X Vogue Arabia collaboration gave our BA (Hons) Fashion Communication students a fantastic and unique opportunity to work as stylists on an inspiring live project that provided invaluable professional experience,” says Angela Jones, dean of Condé Nast College. “They have surpassed all expectations with this beautiful, vibrant shoot. Working on this project has allowed them to learn so much about Vogue Arabia’s audience and the exciting fashion market in the Middle East.”
Wearing a mix of Madiyah Al Sharqi, Arwa Al Banawi, and Endemage, the students took to the streets of Soho to create a style masterclass on how a conservative woman with edgy, Arabian style sensibilities can cut a fresh silhouette in London.
“This collaborative shoot with Vogue Arabia was such a hands-on experience for our BA (Hons) students,” says Hassan. “Working with a professional team, a range of luxury brands, styling the looks, and art directing their shots gave them incredible insight into the industry. Shooting around London and Soho (as well as in studio) gave them the platform to create their strong and confident Vogue Arabia ‘girl-about-town’.”
Photographer: Dan Williams
Hair and makeup: Bethany Rich
Model: Kanani at Pop
Production: Sara Hassan
Lecturer: Philippa Morgan, Online Editor, Vogue.me