In the ever-changing cultural landscape of fashion, there is set to be a new addition to the Vogue brand lineup, with the launch of Vogue Poland. Condé Nast International announced the news today as a move that seeks to penetrate local markets in Eastern Europe. This will mark the 23rd edition of the magazine and the second digital-first Vogue launch, after Vogue Arabia in 2016.
“Poland is a thriving market in Eastern Europe, with a growing hunger for luxury. It’s a natural for Vogue,” said Jonathan Newhouse, chairman and chief executive of Condé Nast International. Vogue Poland will tap into the emerging Eastern European market with its authoritative voice, and has appointed Filip Niedenthal as its launch editor-in-chief. The title will launch digitally in early 2018, with the print edition to follow under the license of Visteria. Niedenthal’s professional background has seen him at the helm of the Esquire Poland launch, as executive fashion editor at Harper’s Bazaar Polska, and as editor-in-chief of travel magazine Podróże. Model, actor, and Vogue cover star Malgosia Bela has been appointed editor-at-large.
Kasia Kulczyk, chairperson and founder of Visteria, the license holder for Vogue Poland, stated, “It’s clear there is a strong demand for a magazine that inspires and empowers Polish women, as well as promoting Polish talent internationally – not only in fashion, but in the arts, film, culture, and other fields.”
“We’re pleased to partner with Kasia Kulczyk,” added Karina Dobrotvorskaya, president of Condé Nast New Markets and Editorial Director, Brand Development. “Intelligent, knowledgeable, and passionate, she is determined to change the country’s fashion and cultural landscape with this launch. We strongly believe in the vision and enthusiasm of the new Vogue team, bringing together Poland’s creativity and appetite for luxury.”
Vogue Poland now joins the magazine’s worldwide titles that cover the United States, Britain, France, Italy, Germany, Spain, Russia, Japan, China, Taiwan, Mexico & Latin America, Korea, Brazil, Australia, Portugal, India, Turkey, Thailand, the Netherlands, the Ukraine, and the Middle East.