“When you feel the materials against your skin, you can’t believe what they once were,” Christy Turlington Burns tells Vogue of H&M’s Conscious Exclusive 2018 collection. The campaign star is referring to the embroidered, printed pieces crafted from organic linen, cotton and silk, TENCEL®, recycled polyester and for the first time, ECONYL®, a 100% regenerated nylon fibre made from fishnets.
“I was really impressed that a lot of the fabrics had been basically created from scratch in order to incorporate sustainable fibers,” Turlington Burns explains. “The floral metallic jacquard, for example, is made mostly from recycled polyester, but it looks, feels and moves like a more traditional jacquard. That kind of dedication to crafting the pieces is felt throughout the whole collection.”
As well as ECONYL®, which was developed to support the quest for clean oceans, Turlington Burns was impressed by the recycled silver jewelry in the collection. “Each piece is made from material obtained from above ground sources and industrial scrap, such as old candle sticks, sterling silver flatware and coins. Not only does each piece stand for something, the designs are equally appealing.”
Now in its seventh edition, the Conscious Exclusive 2018 collection is at the forefront of sustainable fashion innovation, but is rooted in the home of the former Swedish artists Karin and Carl Larsson. The abstract prints and color palette reference the handcrafted tapestries and needlework made by Karin and her love for their garden, which featured in many of the husband and wife’s collaborative works.
Family is at the heart of Turlington Burns’s own commitment to sustainability. “I have two children and young nieces and nephews so anything that helps protect the environment is important. I am especially interested in the health and wellbeing of the people who make garments.”
She’s encouraged by the moves made by global companies, such as H&M, to push the population towards an eco-focused future. “Fashion and sustainability is no longer a contradiction in terms. It seems to me that everyone who has means and choice is more invested in the brands they choose, and in the way that those products are made and how the people who make them are treated.”
The super’s own focus has shifted from modeling to Every Mother Counts, her non-profit organization which focuses on improving safe, respectful and quality maternity care for every mother, everywhere. Now, she’s got a mindful wardrobe to continue her pioneering work in. See the full collection below, and shop it at Hm.com from April 19.