Trust Dior to offer nothing less than the peak of luxury at 30 Montaigne, its iconic flagship, after shuttering for a two-year renovation. At the original address of Christian Dior’s first-ever boutique on Avenue Montaigne, the flagship opened its doors on March 6, functioning once again as the world’s biggest and top-selling Dior store.
The sprawling 10,000 square-meter space designed in collaboration with architect Peter Marino is home to a lot more than the French fashion house’s coveted clothing, jewelry, and beauty range. Visitors can journey through the storied maison’s history at a decked-out museum inspired by the traveling exhibition Christian Dior: Designer of Dreams. The gallery is one of the largest exhibition spaces dedicated to fashion in France, where visitors can take a closer look at Dior’s archival pieces created by its various creative directors after Christian Dior: Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, and Raf Simons.
Pushing the boundaries of the services that can be offered at a standard flagship, the store marks Dior’s first foray into hospitality. La Suite Dior, also designed by Marino, is a private apartment within the boutique offering guests a number of perks including round-the-clock access to the store, personal shoppers, and chefs. 30 Montaigne also houses two eateries: a Monsieur Dior restaurant and a Dior pastry café, both run by renowned French chef Jean Imbert, and located in an atrium decorated with tall tropical trees and flowers.
Other highlights of the store include special spaces for beauty and knitwear, a personalization corner for bags, shoes, and eyewear, and three gardens.