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Exclusive: Meet the Rising Superstar Sisters Starring in Fendi’s Newest Peekaboo Campaign

Fendi, #MeAndMyPeekaboo, ChloeXHalle

Sister singing act Chloe x Halle star in Fendi’s newest #MeAndMyPeekaboo campaign. Photo courtesy of Fendi

You may not have heard of Chloe and Halle Bailey just yet but you will soon enough. These up-and-coming superstars are the newest sister act to join Fendi’s illustrious #MeAndMyPeekaboo family, starring in the iconic handbag’s latest campaign championing the “unbreakable” bond of sisterhood. The young songstresses who go by Chloe x Halle have the stamp of approval from none other than Beyoncé herself and are credited as being trailblazing voices for their generation not only because of their hit R&B tracks but also because of their penchant for activism, making them the ideal choice to be the Italian maison’s next faces.

“#MeAndMyPeekaboo celebrates the intimate family relationships that represent inseparable bonds,” shared Fendi creative director Silvia Venturini Fendi, “and there is no more visible pair of sisters right now than Chloe x Halle.”

Conceived and shot entirely in Chloe x Halle’s Los Angeles home during the lockdown period, the latest chapter of the ongoing #MeAndMyPeekaboo video series—which has previously featured three generations of the Kardashian clan—is a joyful ode to summer and the special love found between family. Donning Fendi’s retro Pre-fall 2020 collection and touting chic variations of the next, yet-to-be-released Peekaboo, Chloe and Halle enjoy a stylish—and enviable—backyard celebration together as their newly-released power anthem Busy Boy plays overhead. Pairing boldly glamorous looks with an unapologetic sense of self-confidence, the rising music duo is an unstoppable force of contemporary creativity with which to be reckoned.

Find out more about the inspiration driving Chloe and Halle’s creative journey, what it’s like for the siblings to achieve fame side-by-side, and their favorite ways to style Fendi’s signature accessory in an exclusive interview below.

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Why did you decide to take part in this project? What are your feelings about it?

Since we can remember, we have always been huge fans of the Fendi brand. Fendi is the perfect mixture of classy and sexy, and we were more than happy to be a part of this project.

What was the inspiration for this video? Tell us about your creative process?

This video was inspired by a song off of our new album called Busy Boy. With the playful lyrics, we wanted to mix dreamy scenery to compliment the song and the playfulness of the Peekaboo bag. Filming content during quarantine is so much fun because it allows you to be extra creative, and in this case, we got to shoot every scene from home in our backyard.

The Peekaboo is all about family. What is it like to work side by side as sisters?

Working side by side as sisters is truly a blessing. Constantly having someone by your side, who is going through the same journey as you, is comforting and so very important. Especially when you’re in the limelight and sharing your life with so many people, having someone there to hold your hand along the way is refreshing.

Also Read: Here’s Why Sisterhood Is at The Core of Fendi

As sisters, do you have similar or very different styles? Do you inspire each other?

As sisters, even though in some ways we are similar, we are mostly opposites of each other. We have very different everyday and going-out styles. We think our differences really complement one another, and are the perfect contrast when it comes to our art and creativity.

What is your favorite way to style your Peekaboo?

Honestly, there is not just one favorite way for us to style our Peekaboo. What we love about the Peekaboo is how universal it is, we can literally wear it with anything. Of course, it looks absolutely amazing with a beautiful going out dress, but also could look great wearing an everyday denim look.

What advice would you give to your followers on navigating these times and taking action?

Definitely try to remain hopeful and positive during these times. With everything going on in the world, it’s so easy to get down and give in to the uncertainty of the future. But this year 2020 is not over yet, and through the darkest times, come the most beautiful sunrises. Don’t be afraid to continue speaking up for justice, and for what’s right. Let’s make the future generations proud of us.

What can we expect to see from you in the next few months? What are you most excited about?

In the next few months, you can expect exciting new performances, new visuals to songs off of our new album Ungodly Hour, and so much more. We can’t wait for the future.

The Peekaboo’s most recent makeover includes a new accordion-frame silhouette with interchangeable inside pockets that can be personalized with one’s initials. After debuting alongside the fall/winter 2020-21 collection presentation in February, the it-bag will finally be available in-stores from August onwards. 

Read Next: Exclusive: Watch Winnie Harlow Explore Miami with Fendi’s Iconic It Bag in Tow

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