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Exclusive: Chimamanda Ngozi Adichie on Feminism and Femininity in Dior’s New Lady 95.22 Campaign

Photo: Brigitte Lacombe

Dior has put a new spin on one of its most iconic bags, Lady Dior, popularised by Diana, Princess of Wales. The Lady 95.22 was first revealed at the fashion house’s Fall/Winter 2022-2023 ready-to-wear show and is “an ode to the connection between past and present.” Its name takes on the year of its creation (1995) as well as that of its revival (2022), while the design echoes modernity.

In the new year, the French luxury house is launching the bag on January 12 with a global campaign featuring a cast of exceptional women. Known for having made a mark in the realms of art, cinema, sports, literature, fashion, and music, many of these women have ties to creative director Maria Grazia Chiuri since she took on the role. The first chapter lensed celebrated French photographer Brigitte Lacombe stars Chimamanda Ngozi Adichie, Beatrice Borromeo, and Anya Taylor-Joy in a series of black and white portraits.

A video shared exclusively with Vogue Arabia sees Nigerian author Ngozi Adichie, whose essay titled “We Should All Be Feminists” was the inspiration behind the T-shirts in Chiuri’s first show for Dior in 2016. Wearing one of the pieces in the video, paired with a black suit and a matching Lady 95.22, she says, “I feel happiest when I am surrounded by the people I love—by my family, by my friends. I think I just light up.”

She adds, “I think femininity and feminism have often been seen as mutually exclusive. And so, I think for a long time, people felt that being a feminist meant somehow to reject everything to do with feminity. Right so, you have to in some ways, kind of appropriate a man to be a feminist, and I don’t think so at all. I think that femininity and feminism actually do complement each other.”

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