“It’s almost as if I was born with Chanel,” says Charlotte Casiraghi, in a new video announcing her appointment as an ambassador and spokesperson for the French house as of 1 January 2021. “I think of photos of my mom, when she was pregnant with me, wonderful photos by Karl [Lagerfeld] with her wearing Chanel.”
The Monégasque royal (she is the grand-daughter of Grace Kelly) and talented equestrian was practically wearing tweeds and pearls in the womb, so it’s no surprise Chanel was on hand to outfit her in haute couture for her wedding, in June 2019. “Virginie Viard did the alterations at the fitting, which symbolised Karl passing the baton to Virginie,” she says, of the custom strapless dress she wore to the wedding reception. She is full of admiration for the current creative director of the house: “She has dreamed up ‘a woman on the move’,” she enthuses. “Today’s fashion has this strength of expression, a strength of modernity, and it can move culture forward.”
Casiraghi has been photographed for the spring campaign at La Vigie, Karl Lagerfeld’s former home on a promontory in Monaco, known as “the look out” and beloved by the designer for its privacy. “It’s the safest place in the world,” he told W Magazine in 1988, of the three-storey villa, which he lovingly restored himself. “It’s impossible to get near the place. No public road passes by and you have to go through two gates to get inside. It doesn’t even have an address, so no one can write to me here.”
Casiraghi spent many a happy hour in La Vigie with her mother, Princess Caroline of Monaco, a long-time muse of Lagerfeld, and credits the designer with inspiring her passion for literature. Accordingly, her appointment comes with some hosting duties: she will oversee “les rendez-vouz litteraires rue Cambon” (literary meetings at rue Cambon) bringing together influential female writers and actresses, invited to share their perspectives in a series of digital events inspired by founder Gabrielle “Coco” Chanel’s literary salons.
As she readies herself to take on an official role with the house, look back over Charlotte Casiraghi’s most exceptional Chanel looks over the years.
Originally published on Vogue.co.uk