After traveling to some of the world’s major cities for previous shows, Chanel is bringing its Cruise 2021/22 collection to Dubai. The French fashion house will present the ready-to-wear collection with a show at an undisclosed location on Tuesday, November 2, 2021.
Unveiled for the first time via a digital presentation in May, the collection was designed by creative director Virginie Viard with mod and punk references, and inspired by Provence and French poet Jean Cocteau’s 1960 film The Testament of Orpheus. Consisting of mainly black and white pieces, the collection was presented against the hauntingly beautiful backdrop of Carrières de Lumières (Quarries of Light) in the village of Les Baux-de-Provence in the south of France.
Cruise collections are an iconic part of the house’s history, as it all started in the 1910s when Gabrielle Chanel conceived of the idea to make light and comfortable designs for her clients journeying to sunny destinations. In 2000, Chanel became the first to present a Cruise collection with a runway show, going on to leave a mark on the fashion world by taking the collections around the globe. Explaining the reason behind holding a runway show for such a collection, Karl Lagerfeld said that couture seamstress directors work better ″when they know they’ll be admired by the press and a larger audience, not just in a showroom.” The house has since visited New York, Los Angeles, Miami, Venice, Saint-Tropez, Cap d’Antibes, Versailles, Singapore, and Dubai, in May 2014.
While it is not the first time a Cruise collection has set sail to the UAE, the show is expected to be far from ordinary. Taking place as the world gradually opens up after a year of lockdowns, it signifies everything the seasonal show stands for, which is an invitation to travel.