After shows in London, Seoul, Hong Kong, and Shanghai, this weekend Chanel unveiled the fifth chapter of “Mademoiselle Privé,” an immersive fashion exhibition that landed at the B&C Hall in Tennoz in Tokyo. The exhibition is an exceptional journey into the most intimate sphere at 31, rue Cambon: Mademoiselle Chanel’s apartment.
After the viewing, local and international guests were invited to join a private cocktail event, attended by international press and the region’s star system, including local brand ambassadors Ayami Nakajo and Koki. It was a feast for the eyes to witness the harmonic penetration of the brand in the country, with guests wearing magnificent silk kimonos or full Chanel looks. Dressed in a midnight tweed suite, cinephile and friend of the house Sofia Coppola seemed excited to return to Tokyo, a city she knows well after directing the highly acclaimed 2003 film Lost In Translation, featuring Bill Murray and Scarlett Johansson. Coppola’s secret Tokyo address book, we wondered? That remained a secret!
After the cocktail, guests moved to the industrial Warehouse S, decorated in neon and vibrant tones of pink. The entertainment was world-class, with A-listers dancing to the live sounds of Japanese pop star Rina Sawayama and DJ sets by Chanel ambassador and Korean model Soo Joo Park and Mike Larson. Closing the night with a bang, music legend and maison ambassador Pharrell Williams sang some of his most famous hits, making everyone “clap along if you feel like a room without a roof.” A night to remember.