Chanel celebrates the 100th year of a legend – Chanel N°5 perfume – with an exquisite high jewelry collection. Comprising 123 pieces, the collection expresses the different facets of this most iconic of fragrances.
Chanel is celebrating the 100th year of its most iconic perfume, Chanel N°5, a scent that transcends historical moments in the fashion industry, and was made by Coco Chanel in 1921 to revolutionize the mainstream line of fashion. Looking back at the past, perfumer Ernest Beaux developed a total of 80 perfume essences for the designer, and Chanel chose the fifth concoction, naming it after her lucky number, five. Throughout the years of influence in the fashion era, Chanel became the first designer that lent her name to a fragrance, and the rest is history.
The director of Chanel’s fine jewelry creation studio, Patrice Leguéreau, has now reimagined the iconic N°5 fragrance. The Collection N°5, with 123 high-jewelry pieces, offers an audacious combination of designs that express everything from the fragrance bottle to its floral notes. “I wanted to rediscover that creative gesture with this collection, which has been conceived like a journey through the meanderings of the N°5 perfume’s soul, from the architecture of the bottle to the olfactive explosion of the fragrance,” says Leguéreau.
A fragrance that meets high jewelry for the very first time, crafted with rock crystal or set with diamonds, onyx, pearls, and yellow sapphires, the precious octagon is at the heart of the elegant and sophisticated graphic jewelry sets. “I didn’t just wish to translate the fragrance, but to write the No.5 story in high jewelry, imbuing the fabled number throughout the collection in form, but also in spirit,” says Leguéreau. On other gold rings, Chanel exalts the beauty of symbolic gemstones such as a 5.21-carat diamond. Rendered even more feminine with a ribbon of diamonds, the stopper symbolizes the start of an imaginary world of the N°5 perfume.
Style: Chantal Brocca
Hair and makeup: Michel Kiwarkis at MMG
Production: Rudy Bahri at Colorwave Studio
Style assistant: Sneha Maria Siby
Production assistant: Rama Naser
Models: Randa Zaza at Art Factory Studio, Aziza Zerdouk