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This Tunisian Milliner’s Design Got a Starring Role in Beyoncé’s New Video

We’ve previously described her as the turban creator that Beyoncé can’t get enough of – and our point has just been proved yet again. The American superstar and husband Jay-Z have just dropped the video for their new single, which shows them taking over the Louvre in a series of statement-making outfits. Among those ensembles includes a piece from French-Tunisian milliner Donia Allegue, a luxury designer who has created a number of custom-made headwraps for the Lemonade singer.

Grammy winner Beyoncé sported a floor-sweeping turban during a scene in the now-viral video, teamed with a neutral bodysuit by Cadolle. The “exceptional headpiece” took eight painstaking hours to handcraft, Allegue reveals, and is made up of six meters of dotted tulle. The regal and statuesque design only upped the grandeur of the mise-en-scene, which was filmed in front of Venus de Milo, an ancient Greek statue. The high-fashion music video also features sartorial appearances from labels including Burberry, Balmain, Alexis Mabille, MCM, Peter Pilotto, Messika, and Versace.


Image courtesy of YouTube

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It’s not the first time that Allegue’s designs have adorned the head of the mother of three, with the milliner first approached by Beyoncé’s stylist in 2015. “I thought it was a joke,” Allegue told Vogue Arabia last year. The designer, who launched her eponymous label in 2014 following several years at Christian Dior, crafts all her pieces in her Paris atelier, with her A-list fans including Diane Kruger and Alicia Keys. Beyoncé also wore one of Allegue’s turbans while celebrating her ninth wedding anniversary with Jay-Z in 2016, as well as to a party in New York City in 2015.


Since the turbans are handmade from the finest materials (and take up to six hours to create) by top craftsmen in the south of France, Allegue can’t take every request. This means you have to be on a waitlist for at least four months before you can get your hands on one – unless you’re Beyoncé, that is.

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