Every year, with the onset of the Holy Month of Ramadan, we are reminded of the core beliefs that we often neglect. In a short poetic film titled ‘Togetherness is a Jewel’, Cartier is celebrating these very beliefs of togetherness, generosity, sharing, and spending cherished time with those nearest to our hearts.
The film features Saudi actor and filmmaker Fatima AlBanawi reciting the special poem she wrote for the campaign as a tribute to the occasion. To her captivating voice, other friends of the maison such as Abdulla Al Kaabi, Ramla Ali, and Moath Alofi are pictured walking solo in vast desert landscapes before uniting to celebrate together, “like stars around a crescent moon”—an allegory to coming from different pathways to spend time with loved ones in celebration of the spiritual month.
“As Fatima Al-Banawi says so beautifully, this is an important and precious time to come together, to celebrate, and to share treasured moments with loved ones,” says Sophie Doireau, chief executive officer of Cartier for the Middle East, India, and Africa. “Her poem, brought to life by our friends of the maison, serves as a reminder that we are better together, working as one, towards a shared commitment to communities.”
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