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Cartier Launches its Extraordinary New Pasha de Cartier with Star-Studded Campaign

Maisie Williams, Pasha de Cartier

Maisie Williams for Pasha de Cartier. Courtesy of Carter

The master Pasha de Cartier timepiece, originally created in 1985, is having a 2020 renaissance. With its extraordinarily iconic design features, suitable for both the most discerningly stylish men and women, the collection is making an extroverted and bold comeback.

Produced in steel, yellow gold, pink gold, and set with diamonds, the Pasha de Cartier collection includes an impressive array of models, incorporating fine jewelry pieces and fine incarnations with skeleton versions crafted into masterful creations.

Courtesy of Cartier

A square filigree rail-track is found in the circle of its dial, immediately introducing a nonconformist watch that harmoniously brings opposites together. Four bold Arabic numerals ensure an ultra-contemporary, oversized appearance. Its striking design challenges the predominance of round shapes in watchmaking and amplifies its presence, originality, and singularity.

A standout watch that loves light, assumes its excesses, and asserts its strength of character, the design remains faithful to the original model with an added sophistication. Intentionally appealing to both men and women with its unisex lure, its crown features a blue spinel or sapphire, interchangeable strap and its multiple possibilities of personalization make it even more appealing.

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Rami Malek, cartier

Rami Malek for Pasha de Cartier. Courtesy of Cartier

The new Pasha de Cartier watch

Interchangeable straps, a sapphire crystal case back, a new crown, and personalized engraving: the Pasha de Cartier watch is sophisticated in terms of watchmaking functions and design details that combine to strengthen and maximize its ergonomic appeal.

A precious crown

One of the key design elements of the Pasha de Cartier watch is the chained crown. In its new version, Cartier added increased refinement, equipping the winding crown, hidden under the fluted crown cover, with a blue spinel or sapphire. This division and duplication of blues enhance the ergonomics of the winding crown and the preciousness of the watch.

A watch that can be personalized

With the Pasha watch, Cartier is unveiling a new customizable engraving. Carved in the form of initials, the engraving appears under the crown cover, secret and undetectable. Indeed, it is only revealed when the famous chained crown of the Pasha de Cartier watch is unscrewed.

Pasha de Cartier

Courtesy of Cartier

A multi-purpose strap

The new Pasha de Cartier watch features an innovative strap in keeping with the spirit of our time. It responds to new lifestyles, supports change, and adapts easily to different situations, depending on the colors and materials chosen. In steel, gold, or leather, all versions can be interchanged thanks to an adaptation of the Cartier-developed QuickSwitch system.

Water resistance

The screw-connection design allows the new Pasha de Cartier watch to offer water resistance to 10 bar (approx. 100 meters) while retaining minimal thickness.

With this undeniable allure and arresting design, we are certain the jeweler has created a new classic that will join the horology hall of fame just as its predecessor.

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