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Inside the Opening of Cartier’s Very First Boutique in Bodrum

On the evening of June 11, Cartier celebrated a major milestone, opening the doors to its very first boutique in Bodrum. The quaint space, nestled in the lush green gardens of the Mandarin Oriental Bodrum, marks the maison’s fourth location in Turkey.


Boran Kuzum, Anas Bukhash, Tara Emad, Youssra, Dhafer L’Abidine, Husein Alireza and Saba Mubarak celebrate Cartier’s new boutique in Bodrum, Turkey

To usher in its newest home with aplomb, the French jewelry house invited a selection of guests in the city, from Friends of the Maison like Tara Emad, Dhafer L’Abidine, Husein Alireza, Anas Bukhash and Boran Kuzum, along with much-loved stars from the region Youssra and Saba Mubarak. The multi-day celebrations kicked off with a welcome dinner at the Mandarin Oriental Bodrum’s Blue Beach Restaurant, where Cartier’s guests enjoyed a candlelit dinner by the waterfront.

On Day 2 of Cartier’s special getaway, the stars came together once more for a first look at the new boutique. While a live band set the cheery tone for the afternoon, a special ice-cream trolley treated guests to refreshing cups of sorbet, and entrées did the rounds for all. After a ribbon cutting ceremony, Sophie Doireau, CEO of Cartier Middle East, India, Africa & Türkiye, and Nicolas Martin, Managing Director of Türkiye, opened the doors to the Bodrum boutique to reveal an elegant, yet striking space that falls perfectly in line with both, Cartier’s trademark aesthetic, and Bodrum’s vibrant personality. Earthy hues and unique textures share space with raffia patterned wallpapers that pay tribute to local artisans, while rounded edges and the boutique’s outdoor space add interesting elements to the store. In the midst of it all, a colorful rendition of the maison’s iconic panther commands everyone’s attention.

Offering guests a wide array of favorites from the maison, the Bodrum boutique houses the timeless Love, Juste un Clou and Clash de Cartier collections, along with the Santos de Cartier and Tank, as well as small leather accessories and writing instruments. The new space was also commemorated with a special book featuring illustrations by Turkish artist Başak Notz. After taking in its offerings, the Friends of the Maison, along with other guests, got ready to set sail for dinner. Making the most of Bodrum’s turquoise waters, the crew hopped onto a sprawling gulet — a wooden Turkish sailing boat — just in time for a dreamy sunset celebration. While Dhafer L’Abidine and Husein Alireza enjoyed snacks and took in the views, Tara Emad introduced friends to her plus one — her adorable two-year-old puppy, and Youssra caught up with Saba Mubarak before dancing the evening away to her favorite songs. The celebration ended on a high note with a late night dinner by the water, a reminder that Bodrum is always a good idea.

Below, take a peek inside Cartier’s star-studded boutique opening, and all the moments that made it unforgettable.


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