American rapper Cardi B decided to celebrate her 28th birthday with her loyal fans by taking to Instagram to announce her first ever Reebok x Cardi footwear collection, dedicating the drop to her followers. “As my birthday gift to my loyal fans I’m dropping limited pairs TONIGHT at MIDNIGHT EST on Reebok.com,” revealed the global superstar.
The Reebok x Cardi B footwear collection, which officially launched on November 13, and is available to Middle East fans on Namshi, has been designed to inspire women through self-expression and remaining unapologetically true to oneself – something Cardi B is famous for.
The new collaboration sees the Grammy award-winning artist redesign the iconic Reebok Club C sneaker with two new silhouettes – the Club C Cardi (AED 475) and the Cardi Coated Club C Double (AED 399), both of which are available in women’s and children’s footwear sizing.
While Cardi has been proudly modelling the collection across her social platforms, she is more than just a figurehead in the project. In fact, the musician and actor was hugely instrumental in the design process for the footwear, taking cues from some of her most recent iconic fashion moments. As a result the Reebok Club C shoe, which began its life in 1984 as a humble white tennis sneaker, has been revamped and transformed into a bold, show-stopping style statement. Not intended for wallflowers, the redesign by Cardi B comes in shades of black, white, or red, rendered in glossy finishes.
“Through her new collaboration with Reebok, Cardi B will be headlining an all-new campaign titled B Unexplainable, celebrating her personal growth, passion for design, and equality,” explained a Reebok spokesperson. “Through the campaign Reebok and Cardi B aim to explore society’s expectations of women: how they are told to be perfect but humble, strong but caring; and when we have the nerve to get the balance wrong, we’re labeled as ‘too much,’ ‘too extra,’ ‘too dramatic,’ or ‘too vain.’ Instead of trying to do what we’re expected to do, let’s do what we’re entitled to do: move through the world without explanation. Just like Cardi.”