Created in the 1940s, Bvlgari‘s Serpenti has lived many lives. The iconic motif steeped in history has traveled through time, evolving continuously, like a snake shedding its skin. Currently in its sleekest yet still head-turning iteration, the Serpenti Viper is the Roman jeweler’s contemporary way of reimagining the emblem.
The latest adaptation is a far cry from the more animalistic versions of the 70s, while still keeping the boldness of the Serpenti intact through geometric snake scales and wrap-around silhouettes. Not only is it synonymous with the Roman jeweler, but the motif has also long been associated with daring creativity and fine craftsmanship. This is displayed in the Serpenti Viper collection’s flexible modular construction, where the snake’s scales are carefully hinged together and inserted one by one, allowing them to be effortlessly coiled around the wearer’s body.
The collection comprises bracelets, rings, necklaces, pendants, and earrings set with diamonds and is available in three hues of gold. Featuring double wrapping and pavé diamonds, the bracelets and rings in pink and white gold are the highlights of the Serpenti Viper assortment. Bvlgari takes a more precious approach with the Infinite Compositions High Jewelry sets in which the necklaces in white and pink gold are able to fit perfectly around the neck due to their three-dimensional structure. Crafted by hinging over its sections, each one is different from the others and equipped with internal springs for flexuosity.
The Serpenti motif is not for the faint-hearted and those who covet the power it exudes can be traced back to Elizabeth Taylor. In 1962, the English-American actor wore her one-of-a-kind diamond Serpenti bracelet watch while filming Cleopatra, while iconic fashion editor Diana Vreeland wore her bespoke gold and white enamel Bvlgari snake belt as a necklace in the 70s.