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Bvlgari Celebrates Ramadan and the Wonders of Love with a Devoted Campaign

Mthayel Al Ali. Photo: Courtesy of Bvlgari

During the holy month of Ramadan, the sensation of love is stronger than ever. With the emotion taking form throughout our lives, from within friendships and family to kindness and compassion, Bvlgari is celebrating just that with the Wonders of Love, its Ramadan campaign highlighting the feeling in an immersive film set in the beautiful landscapes of the Middle East.

The film features inspiring personalities such as singer Mishaal Tamer, calligrapher Noha Raheem, aerialist Yasmin Baker, pilot Ahmed Fareed and Emirati businesswoman Mthayel Al Ali. The campaign highlights their love for their crafts and friendship as they are pictured seated at a candlelit dinner in the vast desert. With the campaign following five characters from the Middle East, the film remains symbolic, with five representing the Roman numerical symbol ‘V’, a prominent feature of the brand’s logo.

Mishaal Tamer. Photo: Courtesy of Bvlgari

Bvlgari has also revealed an exclusive Ramadan capsule of limited edition and mesmerizing pieces. The ultra-feminine fan-shaped motif necklace in the iconic Diva’s Dream collection is reimagined in new shades of deep blue, reminiscent of a Roman night. A highlight is the rose gold Serpenti Seduttori watch, exclusive to Saudi Arabia. The one-of-a-kind piece is a triple threat, embellished with a malachite dial, a diamond-paved bracelet, and a crown set with a breathtaking pink rubellite, a soft color resembling love.

Bvlgari’s latest offering for the season also includes four new accessories. The iconic Serpenti Bag is painted in metallic nude-colored calf leather, remaining subtle and elegant for the holy month but instilling a touch of luster. For a look that dazzles, the Serpentine Tote illuminates the collection with a touch of decadence; crafted in gold-hued material, it remains a show-stopping piece for your arm this Ramadan.

Yasmin Baker. Photo: Courtesy of Bvlgari

The Bvlgari Ramadan capsule is now available online and in select boutiques.

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