This Ramadan, Bvlgari takes us on a cultural journey tying Italian and Middle Eastern tradition with its common appreciation for precious moments with loved ones. The Italian house reminds us of the essence of Ramadan rooted in unity and respect with its latest campaign featuring Italian-Arab model Azul Gonzalez Aparicio, who plays Sofia as she discovers the Holy Month and the region’s innate beauty.
Guiding Sofia through her understanding of the Middle East, we encounter some familiar faces such as renowned Saudi Arabian singer Aseel Omran, Emirati director Abdulla Al Kaabi, and Raha Moharrak, the youngest Arab to climb Mount Everest. Radiating with Middle Eastern inspirations, these local hosts reveal the Middle East with all of its strength and beauty, showcasing the region’s panoramic landscapes and welcoming traditions. United in their shared appreciation for art, color, food, and family, Sofia realizes how close the Italian and Middle Eastern cultures truly are.
Reflecting the beauty Sofia encountered at the core of Ramadan and the Middle East, we are introduced to Bvlgari’s special edition Ramadan jewelry pieces. The pinnacle of the collection seen in the film is the Divas’ Dream Necklace, which features an 18ct rose gold chain set with malachite beads and ultra-refined diamonds. As a special edition exclusive to the Middle East, the captivating Divas’ Dream Necklace infuses the story of Sofia with utmost inviting allure, worn by Omran as she welcomes her guests to her delectable iftar table. Riddled with colorful Bvlgari jewelry statements, the touching story of Sofia and her local hosts welcomes Ramadan in an enchanting cultural union.
Discover more pieces from Bvlgari’s Ramadan edit below.