Now, more than ever, it is important we look to homegrown brands and support them when and where we possibly can. If you find yourself outdoors in need of some retail therapy, take a step inside Gigi, a concept boutique recently opening its doors on March 25 at the Galleria Mall in Al Barsha, Dubai.
Revolutionizing the retail experience, the boutique showcases an unprecedented curation of regional brands and designers under one state-of-the-art space. The boutique sets itself apart from the rest by featuring separate areas that were conceptualized by each of the designers mirroring their brands’ DNA, while gold mesh curtains divide the sections. The highlights of the boutique also include an outdoor garden as well as its very own Home Bakery espresso bar offering signature Gigi beverages.
Regional labels found at Gigi include both familiar and up-and-coming names such as ready-to-wear brands Mrs. Keepa, Jessica K, Rania’s Corner, Zayan the Label, Free Being, Cocobum, Simply Sue, Kaftish Kaftans, Posearazzi, Collage by Fashion Exclusive that includes Iam Mai, Beige and Twisted Roots. Iconic jewelry brands include Bil Arabi, Dina J, Gendr, Atelier Nawbar, Lina Rai and Ghada El Sokkari.
These brands were thoughtfully curated by Zeina Ladki with an extensive background in sourcing designers and unique collections. Describing the concept, she says, “I really believe in the talent behind the designers and brands from our region and with the launch of Gigi, wanted to offer them a stage where their collections will always be the stars. It’s a place where they can express their creativity and garner a stronger voice beyond the Middle East.”
Regional brands from the beauty, art, and interior industries have also found their space at Gigi through labels like Phoxx, Sarah’s Bags, SOA bags, Chato Accessories, Ayyam Gallery, Cities, Culti, Khalid Shafar, Talata, and La Bellefontaine.
“Our aim is to nurture local talent and offer a supportive platform for regional brands to grow and transcend UAE borders,” says Miltos Bossinis, CEO of H&H Investment and Development. “Our concept allows brands to operate individually under their own unique identity but be supported by one collaborative creative effort, Gigi.”