Bvlgari’s latest campaign, Mai Troppo, will transport you to the Eternal City. Featuring supermodel Lily Aldridge, British actor Naomi Scott, and Hollywood star Zendaya, the Roman jeweler’s new campaign demonstrates a flair for life, holding true to the flamboyant character of Bvlgari‘s style.
Meaning “never too much,” Mai Troppo is an ode to finding life, happiness, and joy in every single moment. The campaign film was shot on the streets of Rome, shining a spotlight on the Eternal City and the inspiration it has served for the iconic jewelry house.
Aldridge, Scott, and Zendaya head up the impressively diverse cast showcasing women with the same brave and unapologetic approach to life as Bvlgari. Commanding the spotlight in the vibrant, powerful images, shot by Swedish director and photographer Johan Renck, the dazzling trio encapsulates elegance and glamor throughout the campaign.
The film shows the three women immaculate with charm and sophistication, elevated by the stunning jewels they wear. At the core of the Mai Troppo campaign film is a bewitching woman, as portrayed by Aldrige, Scott, and Zendaya. Heavily discussed by everyone in Rome, comments such as “everyone thinks she’s so interesting” and “she’s always in the right place,” reflect the power and fierceness of such a woman.
Aldridge wears the Bvlgari HJ collection while walking dogs along the breathtaking Fori Imperiali. Elsewhere, Scott displays exuberance while exploring the streets of Italy’s capital accompanied by Diva Jewels and the Bzero1 rings. Finally, Zendaya stuns showing off the Octo Roma 18ct rose gold watch while attending a mysterious masquerade ball and sparkles in the diamond Fiorever collection.
The Mai Troppo collection is a reminder that you can never have too much of what brings you joy. As the jewelry house states, “If you love it, it’s Mai Troppo. If you enjoy it, it’s Mai Troppo. If it makes you feel good, it’s Mai Troppo.”