Italian luxury brand Bulgari, for the first time, presented its newest high jewelry and high-end watch collection at a star-studded event. Named Magnifica, the collection was unveiled at the two-day event in Milan on June 3 and June 4, contributing to the Italian fashion capital’s re-birth after the pandemic. With its event, the Roman jeweler wanted to put Milan in the spotlight, with several international clients and renowned faces flocking to town for the event, and to leave a tangible mark, also making a donation to the Milan Municipality.
Among the celebrities that attended the event, there were American model and Bulgari brand ambassador Lily Aldrige, Spanish actor and Bulgari brand ambassador Ester Exposito, Italian actors Vittoria Puccini and Alessandro Borghi, Spanish actor Jaime Lorente, Turkish actor Serenay Sarikaya, Russian actor Svetlana Khodechenkova, and Mexican actor Alejandro Speitzer.
Bulgari’s Magnifica Collection. Photo: Courtesy of Bulgari
On June 3, Bulgari offered its guests access to Milan’s signature La Scala Theater for a private concert directed by Pietro Mianiti. During the concert, some of Giuseppe Verdi, Giacomo Puccini and Vincenzo Bellini’s most famous compositions were performed, offering an authentic Italian opera experience. The following day, in the lush garden of the Bulgari Hotel in Milan, the company unveiled with a tableau vivant installation some of the most exclusive High Jewelry pieces and High-End Watches of the Magnifica collection, the most precious ever created by the Roman jeweler. During the al fresco lunch, where Michelin-starred chef Niko Romito seduced guests with a special menù, and Beatrice Venezi, the youngest orchestra conductor in Italy, entertained the audience with a live performance.
Click through the gallery above to see which stars made the event’s exclusive guest list.
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