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A Legacy of Craftsmanship: Buccellati Celebrates Its Iconic Butterfly

In the enchanting world of Buccellati’s latest exhibition, the graceful butterfly takes center stage, showcasing timeless elegance.

The legacy of renowned high jewelry Maison Buccellati stretches back decades and is steeped in tradition and craftsmanship.

Buccellati traces its roots back to the early 20th century when Mario Buccellati founded the company in Milan, Italy. Known as the “Prince of Goldsmiths,” Mario had a vision to create jewelry that combined exquisite craftsmanship with timeless elegance. His designs quickly gained recognition for their intricate details and exceptional quality, attracting a discerning clientele that included royalty, celebrities, and dignitaries. Mario’s dedication to craftsmanship and innovation laid the foundation for the Buccellati Maison, setting it apart in the world of high jewelry. His unique style, characterized by intricate engraving and delicate filigree work, became synonymous with the Buccellati name. Over the years, Mario’s sons joined the family business expanding the company’s reach, opening boutiques in prestigious locations around the world. Among them, Gianmaria was the one that with his own creative talent and vision which established Buccellati as a leading luxury jewellery brand, followed by his son Andrea.

Buccellati

Photo: Courtesy Buccellati

The exhibition The Prince of Goldsmiths, Buccellati Rediscovering the Classics currently on show in Venice at Oficine 800 on the island of Giudecca was conceptualized and produced by Balich Wonder Studio. It is an immersive experience, showcasing Buccellati’s mastery in creating objects of high value and aesthetic impact.

Photo: Courtesy Buccellati

One of the highlights of the exhibition is the room titled The Buccellati Generations, which pays homage to the legacy of the Buccellati family. Here, visitors will have the opportunity to marvel at four butterfly-shaped brooches, each representing a different generation of the Buccellati family. From Mario Buccellati’s intricate design from the 1950s to Andrea Buccellati’s collaboration with his daughter Lucrezia for the Buccellati Venezia Butterfly, the brooches encapsulate the evolution of Buccellati’s craftsmanship over the years.

Photo: Courtesy Buccellati

The butterfly motif holds special significance for the Buccellati family, symbolizing gracefulness, lightness, and the desire for rebirth. Each brooch tells a unique story, showcasing the family’s deep-rooted craftsmanship and the techniques that have been passed down through generations.

Photo: Courtesy Buccellati

In particular, the Buccellati Venezia Butterfly is a testament to the Maison’s commitment to innovation and excellence. Crafted with meticulous attention to detail, the brooch incorporates all of Buccellati’s signature techniques, from openwork to tulle, creating a piece that is both timeless and contemporary. Adorned with exquisite diamonds and featuring a delicate lace-like design, the brooch exemplifies the Maison’s dedication to creating objects of unparalleled beauty.

Photo: Courtesy Buccellati

Beyond the exhibition, Buccellati continues to captivate audiences with its range of butterfly creations. Inspired by the beauty of nature, these stunners celebrate the elegance and delicacy of butterflies, showcasing exquisite craftsmanship and exceptional design. Each piece is a work of art, crafted with the utmost care and attention to detail, making it a true testament to Buccellati’s legacy of excellence.

Photo: Courtesy Buccellati

As Buccellati looks towards the future, it remains committed to pushing the boundaries of creativity and innovation, while staying true to its heritage and tradition. With each new collection, it continues to captivate and inspire, solidifying its position as one of the world’s leading high-jewelry houses. The exhibition serves as a celebration of legacy and innovation, showcasing its rich history and unwavering commitment to craftsmanship. As visitors immerse themselves in the world of Buccellati, they are transported on a journey through time, where tradition meets innovation, and beauty knows no bounds.

Buccellati

Photo: Courtesy Buccellati

Below, a closer look at the Buccellati butterflies.

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Buccellati Venezia Butterfly. Photo: Courtesy Buccellati

Buccellati

Andrea’s Butterfly. Photo: Courtesy Buccellati

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Gianmaria’s Butterfly. Photo: Courtesy Buccellati

Buccellati

Mario’s Butterfly. Photo: Courtesy Buccellati

The Prince of Goldsmiths exhibit will be open in Venice until June 18.

Originally published in the May 2024 issue of Vogue Arabia

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