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Shopping For A Cause: 9 Fashion Brands Donating to the Australian Wildfires

As aid organizations, social media campaigns, and international celebrities rally together to fundraise for those affected by or volunteering to fight the worst season of wildfires in Australia’s history, the sartorial world refuses to sit on the sidelines. While some Australian labels are delivering much-needed supplies across the country, most are donating their entire sales to various charities and nonprofits assisting throughout the crisis, giving shoppers and brands the opportunity to join relief efforts hand-in-hand. From designer womenswear collections and luxury sunglasses to natural skincare ranges, check out our roundup of the ways your shopping cart can make a difference this week.

Alex Perry

Pledging 100% of all sales both online and in-store over the next few days to the New South Wales Rural Fire Service volunteer squad, this Australian womenswear designer who has dressed some of the industry’s biggest A-listersincluding former Vogue Arabia cover models Adriana Lima, Rihanna, and Kim Kardashian Westis proving you can use star power for good.

She Made Me

This swim and resort wear brand available in many major department stores around the world including Harrods and Galeries Lafayette is not only donating 100% of its profits over the next seven days to the Salvation Army and WIRES Wildlife Rescue but is also asking their partners in Bali to hand-crochet wildlife rescue nets for the cause.

Le Specs

From now until January 12, 100% of this renowned eyewear label’s global online profits will go towards rescuing animals who have been victims of the wildfires.


Instead of limiting themselves to just one fundraising initiative, this Australian clothing brand is donating directly to the Victoria Country Fire Authority, joining Chris Hemsworth at the Make It Rain fundraising event to auction off a private shopping experience with Spell’s founder, and organizing an exclusive collection of their season’s best-sellers across the years to give all those profits to the Bushfire Appeals.


Along with 30 other Australian retailers, the country’s largest local fashion manufacturer is going “all in” to support the Australian Red Cross Bushfire Disaster Relief and Recovery Fund with 100% of their profits on January 9, in addition to providing clothing aid over the upcoming months.

Christopher Esber

An Australian ready-to-wear label who participated in the Vogue Fashion Dubai Experience a few years back that is dedicating 100% of its profits to the New South Wales Fire Rescue Service in an effort to assist those curbing the more than 150 fires burning across the country.


Frank Body

Extending throughout the entire month of January, this natural, coffee-based skincare line is ear-marking 100% of all global sales of their cult-classic A-Beauty Scrub to various relief organizations across Australia.


Country Road

After donating a staggering AED 367,000 to the Red Cross Australia Disaster Relief & Recovery Fund, this lifestyle brand is asking shoppers to round up their in-stores total to contribute to the fund as well.

Tiger Lily

Choosing to provide both monetary and materials support, Tiger Lily has donated AED 73,000-worth of cash and AED 367,000 in clothing and homeware while encouraging their community to contribute any urgently needed supplies at their local collection points so that they can help provide immediate relief.

Read Next: These Celebrities Pledge Support in the Wake of Australian Wildfires

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