Jessica Kahawaty for Boucheron’s ‘Legacies’ campaign. Photo: Instagram/@ jessicakahawaty
Fine jewelry label Boucheron has cast Lebanese fashion influencer Nour Arida alongside Lebanese-Australian model and philanthropist Jessica Kahawaty in its new campaign. The campaign images, which also feature Arida’s four-year-old daughter and mother and Kahawaty’s mother, centers on Boucheron’s ‘Legacies’ collection.
Nour Arida for Boucheron’s ‘Legacies’ campaign. Photo: Instagram/@ nouraridaofficial
Shot by London-based photographer Zuzanna Blur, the series of photos see Arida sitting next to her daughter Ayla and mother Nayla, representing the three generations of her family. “@boucheron brought us together for a powerful message: Legacies, that we pass on from a generation to another,” Arida captioned the photos on Instagram.
Nour Arida alongside her daughter and mother for Boucheron’s ‘Legacies’ campaign. Photo: Instagram/@ nouraridaofficial
Kahawaty also took to Instagram to announce her collaboration with Boucheron. “Happy to introduce to you my campaign ‘Legacies’ By @boucheron side by side with my Mama,” she said. “Spot us in Boucheron stores soon.” The model’s post was somewhat similar to Arida’s with photos alongside her own mother, Rita. In the images, the mother-daughter duo wore several statement, high-octane jewels from the collection, many reflecting elegant feather-like pieces.
Jessica Kahawaty with her mother Rita, for Boucheron’s ‘Legacies’ campaign. Photo: Instagram/@ jessicakahawaty
This latest project is one in what has been a busy year for Kahawaty, having recently launched her food venture “Mama Rita” with her mother. Mama Rita is a food delivery and catering service, focusing on healthy, homecooked meals that Rita Kahawaty specializes in, with its slogan: “From My Kitchen to Your Home.” Kahawaty also announced that the profits from the first two weeks of Mama Rita would be donated to the victims of the Beirut explosion, which happened on August 4.
Arida has had a busy year herself as she has recently relocated to Paris from Beirut, after the tragedy in Lebanon’s capital. The decision seemed to prove a difficult one, with Arida posing on Instagram with her daughter Ayla at the airport, captioning the post, “Beirut, you broke our hearts…goodbye.”
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