Whether it’s a Jean Paul Gaultier crop top or a Chanel Medallion tote, Bella Hadid is the indisputable queen of vintage. But it’s not just her penchant for pre-loved fashion that makes her an exemplary eco-conscious shopper (wearing vintage reduces the environmental footprint of your wardrobe and prevents clothing from ending up in landfill) – the model is known for supporting independent brands that are championing sustainable practices, too.
So, if you’re looking for inspiration on how to shop more consciously this season, here are seven of Hadid’s favorite sustainable brands to invest in now.
Hadid joined the Emily Adams Bode fan club during lockdown in March 2020 when she posted an Instagram series featuring her “favorite yellow jacket” by the cult designer, who’s known for her repurposed and vintage-inspired pieces. In December, Hadid wore the brand’s preppy Victoria jumper while out in New York, paired with her statement Soulland Playboy trousers – proving just how versatile Bode’s eco-minded designs can be.
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Another lockdown addition to Hadid’s wardrobe came in the form of Los Angeles-based artist Juliet Johnstone’s hand-painted trousers, featuring floral motifs and words such as “baby” and “love” in keeping with the Y2K trend we’re seeing all over our Instagram feeds. Making use of vintage Dickies and Carhartt trousers, Johnstone’s upcycled pieces not only boast strong sustainability credentials but are also unique.
Launched in 2019, Tank Air has fast won Hadid’s seal of approval with the model wearing the label’s ’60s-inspired floral mini dress on more than one occasion last summer. The slow fashion brand uses luxury deadstock fabric in order to reduce its environmental impact, with all pieces produced locally in Los Angeles.
Amsterdam-based brand Ninamounah first caught Hadid’s eye during Couture Week in January 2020, when the model stepped out in the brand’s keyhole cut-out top and slinky jersey dress underneath. Taking a seasonless approach, the label deconstructs pre-existing pieces – think pinstripe suits, oversized shirts and motorbike jackets – into its subversive designs, as well as reclaiming deadstock materials.
Thanks to its highly Instagramable ’90s-inspired accessories, By Far has quickly achieved cult status – with Hadid (who’s regularly seen toting the Rachel, named after Jennifer Aniston’s character in Friends) among its impressive roster of A-list fans. The eco-minded brand ensures its materials are responsibly sourced, as well as placing an emphasis on craftsmanship and reducing waste.
Hadid was an early adopter of Los Angeles-based label Aya Muse, regularly wearing the brand’s signature biker shorts way back in 2018. Aside from its A-list fanbase (the likes of Emily Ratajkowski, Kaia Gerber and Dua Lipa have also embraced its knits), the conscious brand uses 95 per cent recycled yarns in its collections, as well as working to eliminate single-use plastic from its factories and packaging.
Considering her love of all things vintage, it’s no surprise that Hadid is a fan of Re/Done, which began with a mission to give old Levi’s a second life by reworking them into new designs. In fact, the fashion-insider favorite is now taking this one step further by launching a resale section on its site, ensuring that its upcycled denim continues to be worn for as long as possible.
Originally published on Vogue.co.uk