The past few days have seen fellow models Bella Hadid and Kendall Jenner announce their new roles off the runway. Part-Palestinian model Hadid has shared that she has taken on the role of the co-founder and partner of wellness drink Kin Euphorics, alongside Saudi Arabia-raised CEO Jen Batchelor.
In her announcement post, Hadid shared that in 2019, she was on the verge of burnout owing to the schedule and commitments of her profession when she discovered a can of Kin Organics in her fridge placed by chance. Two years on, she has gone from being a “passionate consumer” to having a significant role in the company, overseeing branding, drink creation, and social initiatives. In fact, upcoming launches of Kin Euphorics will soon contain lavender grown on the Hadid family farm in Pennsylvania.
According to the brand, the drink features natural ingredients that aim to relieve stress, calm nerves, and enhance overall wellness. “Kin is constantly building your brain to be the best version of itself, while making you feel great in the process,” says Hadid.
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Meanwhile Jenner’s new job is not too far away from her current profession. The 25-year-old model has joined California-based luxury online fashion retailer FWRD as its creative director. “I grew up loving fashion and have been incredibly fortunate to work with some of the most brilliant people in this business. As FWRD’s creative director, I am excited to help curate the site’s offering with emerging designers and brands,” Jenner said in a statement. The announcement also featured a photoshoot campaign, shot by Glen Luchford and styled by Carlos Nazario, and fall edits for both the FWRD website as well as Vogue. Within this new role, Jenner also aims to focus on bringing smaller creatives to the forefront of emerging trends in fashion. Speaking to Vogue, Jenner said, “I hope, in some small way, this is a chance to give more emerging creatives this kind of platform.”