Trust Bella Hadid to make a sartorial statement, all while supporting emerging talent.
Promoting her beverage brand Kin Euphorics in Las Vegas this weekend, the part-Palestinian model championed an up-and-coming designer from the region. The bright red dress worn by Hadid for her attendance at the Stanton Social Prime at Caesars Palace had been picked from Egyptian creative Amy Shehab’s namesake label. Given that the model styled herself for the event, it makes sense that the long-sleeved, curve-hugging number with a drop waist buckle caught Hadid’s eye, as it falls in line with her penchant for 90s-inspired pieces.
See Bella Hadid strike a pose in her pick from Amy Shehab below
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Amy Shehab is a US-based online brand founded in 2016, and born out of the designer’s love for fashion which bloomed when she worked in retail at the age of 16. Empowered by her mother’s advice to “never rely on anything or anyone, but God,” Shehab used the social skills and funds from the job to lay the foundation of her independence, and began making her own jewelry while in college. “I would walk around NYC to source materials and it brought me joy. I started wearing my pieces to work and customers would compliment me and ask me where they could buy them,” she tells Vogue Arabia. “Most of the time, I gave the pieces for free out of love, until realizing that I have the power to turn this into a business.”
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It was a 2016 trip to her grandmother’s home in Cairo and exploring factories in the city that helped Shehab find the materials to launch her very own line of Egyptian-inspired jewelry which she later brought to New York. “That’s where I broadened my options and started selling all types of jewelry online. Four years later, I began to create clothing, as I love having my own individual style and try to buy pieces I don’t see on others.”
With the brand now finding a fan in one of the world’s most sought-after models, Shehab feels honored. “I love how Bella is her own person,” she says. “Not only is she beautiful, but beautifully places pieces together and creates her style with confidence, no matter what she wears. She is a major influence in today’s world—both, in being a top model in fashion, and also in choosing to shed light on the importance of what’s going on in the world.”
It is evident that a strong passion for individualistic style and faith in the transformative power of fashion has led Shehab to this moment. “Wearing the perfect piece of clothing can completely shift your mood. When a woman is confident it’s almost like a superpower,” she says. “So now, I’m on this journey. Excited to see where it takes me, as I have a big love for fashion.”