Perfumes are so deeply personal, and have the power to trigger emotions and evoke memories of cherished moments and relationships in your life. And what’s more significant than the special bond between a daughter and her mother? Do you recall your earliest memory with the most important woman in your life? Is it her smile, her touch, or her smell? Rasasi, the family-owned, Middle Eastern perfume house, with 40 years of mastery in perfumery, certainly understands the importance of the extraordinary bond a daughter shares with her mother, celebrating the unique relationship through their iconic line-up of fragrances.

In the sweet video above, ahead of Mother’s Day (March 21), Emirati entrepreneur Dr. Sara Al Madani and her mother open up about the significant role fragrance plays in Arab culture, passing down timeless scents through generations, and their favorite perfume from Rasasi’s inimitable range of fragrances.

Now Read: These Celebrities Can Prove That Diamonds Are a Girl’s Best Friend

Toni Malt, the Middle East‘s leading international editorial makeup artist, author of makeup book Transform and owner of the prestigious Toni Malt Makeup Academy, shares her expertise in the first part of a series of educational and inspiring ‘how to’ make up tutorials designed specifically for Vogue Arabia’s readers.

Curated as a clever step by step guide to achieving the most sought after looks from the season at home, Toni guides us through a bold, feline, metallic smokey eye with insider tips and knowledge taken from her exclusive masterclasses.

Now Read: 7 Easy Practices To Help You Keep Track of Your Health This Year

Model: Tatyana B at Wilhelmina Dubai
Video: Jules Bek
Makeup assistant: Miriam Cavallin at Toni Malt Academy

Last month, Vogue Arabia hosted the inaugural Ball of Arabia, a high profile charity gala hosted in partnership with Tiffany & Co. at Dubai’s Burj Al Arab. The glamorous event, which helped to raise funds for UNICEF’s Girls Education and Empowerment Program in the MENA region, was attended by the likes of Middle Eastern royalty, regional and international celebrities, as well as fashion insiders including Mohamed Hadid, Maya Diab, Lara Stone, and Yasmine Sabri. Meanwhile, entertainment was provided by superstar singer Ciara. In the video above, Maritta Hallani, Lara Scandar, Aram Kabbani, and Salma Abu Deif showcase some of the luxury jeweler’s most dazzling designs in celebration of the Ball of Arabia. After all, diamonds are a girls best friend.

Video: Photo Boutique
Production: Snap Fourteen
Hair: Diego Miranda
Makeup: Soha Khoury
Choreography: Shaymaa Shoukry
Styling: Bosaina

“Finding MĀ is finding oneself between here and there. The journey between space and time. It is the cross roads of two cities I lived,” explains award-winning fashion photographer Toufic Araman of his latest video project produced in collaboration with Vogue Arabia. “MĀ refers to rooms, as well as spaces between structures,” he states. The Egyptian-Lebanese photographer, who splits his time between New York and Dubai, rounded up a crew of ultra-talented creatives that included stylists, poets, sound composers, editors, among others to realize this vision of wanderlust, which translated into a beautiful fashion film that flawlessly captures the similarities (and differences) of the two cities he calls home. Watch the striking clip above.

Production
Director: Toufic Araman
Director of Photography: Erik Swain
Stylist: Newheart Ohanian
Model: Dalianah Arekion, New York Model Management
Poetry: Christina Andreassen
Editor: Lucas Fossati
Producer: Gabriel Montagnani
Hair: Shintaro Teraoka
Makeup: Ana Sequira
Sound Composer and Design: Kevin Pollard
Voice: Mylène Gomera
Casting Director: Barbara Pfister

Wardrobe
Look 1
DsQuared Ruffled dress; Christian Siriano dress; DsQuared neck tie; DsQuared leggings; Alexander Wang corset belt; Erickson Beamon jewelry; DsQuared shoes.

Look 2
Fendi jumpsuit; Keren Wolf headband; Giorgio Armani purse; Miu Miu shoes.

Look 3
Miu Miu coat; Miu Miu shoes; Giorgio Armani purse.

Look 4
Marc Jacobs dress; Marc Jacobs belt; Giorgio Armani boots; GBGH choker.

Look 5
Dolce and Gabbana gown; GBGH rings.

Look 6
YSL dress; Dolce & Gabbana bag; Keren Wolf bracelet; Keren Wolf earrings.

Look 7
Giorgio Armani dress; Keren Wolf earring.

Celebrity makeup artist to the stars Charlotte Tilbury returns to share her tips and tricks for achieving a flawless complexion. “I always say if you want a beautiful painting, you have to have a beautiful canvas,” she begins. Showcasing her award-winning products she shares the iconic story behind Charlotte’s Magic Cream, to the science behind her Instant Magic Dry Sheet Mask which is the first of its kind to penetrate down to the third layer of the epidermis.

Now Watch: Charlotte Tilbury Shares her Secrets for Glowing Skin

She’s acted in over 70 movies, won multiple awards, and has been honored in film festivals around the world, and at 54- Laila Eloui is showing no signs of slowing down anytime soon. The Egyptian star, who made her acting debut at the age of seven, now finds herself in front of the camera again after her last on-screen appearance on Brooks, Meadows and Lovely Faces two-years-ago. But this time, she’s not taking on a character or reciting lines. Above, Ämr Ezzeldinn and Mohamed Gamal capture the Egyptian icon in an alluring fashion film for the December 2018 issue of Vogue Arabia.

Credits:
Director: Amr Ezzeldinn
Videographer: Mohamed Gamal
Production: Snap14
Stylist: Bosaina
Hair: Mike at Hair n Flair
Make up: Diana Harby
Fashion assistants: Omneya Mourshed and Lana Kovalchuk
Shot on location at Cairo Camera Studios

In the video Eloui wears crown, Dina Mourad; Dress, Love Label; Earrings, Maison 69; Rings, Ammanii; Turtleneck, Marie Louis; Jewelry, Swarovski; Jacket, Gianfranco Ferre; Fur, Gorski; Gloves Dries Van Noten, Jacket, Marie Louis; Turtleneck, Ralph Lauren; Belt, Retromania London; Earrings, Stylist’s own; Top, Maison 69.

She’s one of fashion’s most iconic runway stars, so is well-versed in keeping pace with Fashion Week. However, this season, Afef Jnifen let Vogue.me in on just what a day during the seasonal sartorial showcase holds for the Tunisian model and actor. Inviting us to join her during Milan Fashion Week, the former Vogue Arabia cover star gave us an insight into her city highlights during a typical day. From visiting ornate boutiques to covet their many treasures to catching up with friends over a coffee, here’s what Jnifen got up to between the shows of fashion week.

Now Read: Just In: The Street Style You Can’t Miss from Milan Fashion Week

Last week, Egypt’s El Gouna was swamped with Arab actors, directors, models, and filmmakers, who all flocked to the resort town to celebrate the second edition of the annual El Gouna Film Festival, which wrapped up on Friday night. The week-long cinematic event, which kicked off on September 20, brought with it a host of stars, who came out in full force to support Arab theater and acknowledge their fellow peers who have helped to shape it.

Hosting the closing ceremony of this year’s festival was Nardine Farag, actor and host of MBC’s The Voice. Despite the festival’s jam-packed schedule, the Egyptian star, who has worked alongside Youssra in two TV series, took a little time out to catch up with her friends on the sidelines. In collaboration with Vogue.me, Farag is quizzing some of the Arab world’s brightest stars over a cup of coffee in a four-part series.

Previous episodes have featured Tunisian star Dorra Zarrouk, Egyptian actor Amina Khalil, and Alexandria-born actress, model, and ballerina Nelly Karim, and now Shereen Reda is starring in our final installment. The Egyptian actor joined Farag over a hot beverage to reveal her top beauty tips, how she manages a hectic schedule, her dream role, and who she’d most like to meet for a cup of coffee. Watch the full video above to see exactly what Reda had to say.

Now Read: Coffee With Nardine: Nelly Karim Shares Her Post-Filming Ritual

Production: Maison Pyramide
Director: Malak El Sawi
Stylist and art director: Alia El Dessouki

Last week, Egypt’s El Gouna was swamped with Arab actors, directors, models, and filmmakers, who all flocked to the resort town to celebrate the second edition of the annual El Gouna Film Festival, which wrapped up on Friday night. The week-long cinematic event, which kicked off on September 20, brought with it a host of stars, who came out in full force to support Arab theater and acknowledge their fellow peers who have helped to shape it.

Hosting the closing ceremony of this year’s festival was Nardine Farag, actor and host of MBC’s The Voice. Despite the festival’s jam-packed schedule, the Egyptian star, who has worked alongside Youssra in two TV series, took a little time out to catch up with her friends on the sidelines. In collaboration with Vogue.me, Farag is quizzing some of the Arab world’s brightest stars over a cup of coffee in a four-part series.

While episode one and two featured Tunisian star Dorra Zarrouk and Egyptian actor Amina Khalil opening up about myriad topics, the third installment of the series sees Alexandria-born actress, model, and ballerina Nelly Karim join Farag for a tête-à-tête over a freshly-brewed beverage. During the discussion, Karim enthuses over the A.B Shawky-directed Yomeddine (which scooped up the prize for Best Arab Narrative Feature) and shares her post-filming rituals. Karim, who was born to a Russian mother and an Egyptian father, also took part in a rapid-fire Q&A with the host in the four-minute-clip above. Watch the video to discover how Karim gets out of character, which director she wishes to work with, what her dream role would be, and more.

Now Read: Amina Khalil on Losing Her Luggage and Learning Sign Language

Production: Maison Pyramide
Director: Malak El Sawi
Stylist and art director: Alia El Dessouki